# Limited Edition Anniversary-Honoring Packs Zavvi Taps Pokemon to Create a New Collection By Amy Duong | Published 2021-02-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/zavvi References: [hypebeast](https://hypebeast.com/2021/2/zavvi-pokemon-limited-edition-capsule-collection-25-anniversary-release-info) & [bit.ly](http://bit.ly/3sjhvNo) Zavvi works together with Pokemon to celebrate 25 years, honoring the popular [beloved character Pikachu](https://www.trendhunter.com/trends/pikachu-promo-cards). The special edition capsule collection marks the milestone and features a selection of clothing and accessory options. The box boasts a special design and is only limited to 2,500 units. The pack features a [black hoodie](https://www.trendhunter.com/trends/pokmon-trading-card-game), a pair of black embroidered socks, graphic cosmetics bag in which and a black tonal cap to round it all out. The monochromatic palette is adorned with bright yellow details of the character, offering a stark contrast in terms of color. The rest of the capsule includes a [high-top sneaker](https://www.trendhunter.com/trends/clarks-and-pokmon) that is made from canvas materials and sits on top of a clean white midsole foundation. Image Credit: Zavvi ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Limited Edition Capsule Collections:** Companies collaborate with beloved franchises to create limited edition collections to honor milestones and anniversaries, creating a sense of urgency and exclusivity for fans. - **Brand Collaborations:** Collaborations between brands and franchises lead to unique and exciting products for consumers, creating new marketing opportunities and revenue streams. - **Monochromatic Palette with Bold Accents:** Designers opt for monochromatic color schemes with bold accents to create striking and memorable products that stand out in a crowded market. ### Who This Affects Most - **Fashion and Apparel:** Fashion and apparel companies can collaborate with popular franchises to create limited edition collections, offering collectors and fans exclusive merchandise to celebrate milestones and anniversaries. - **Entertainment and Media:** Franchises can work with companies in entertainment and media to create unique and exciting products that generate buzz and create new revenue streams. - **Footwear:** Collaborations between footwear companies and popular franchises can create exciting and unique sneaker designs that appeal to fans of both the franchise and the brand. ## Related on Trend Hunter - [Anime-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/100-thieves-5.md) - [Cartoon-Inspired Holiday Capsules](https://www.trendhunter.com/trends/pokmon-center.md) - [Anime-Inspired Lifestyle Apparel](https://www.trendhunter.com/trends/blackmilk-1.md) - [Anime Anniversary Apparel](https://www.trendhunter.com/trends/pokmon-30th-anniversary.md) - [Cartoon-Inspired Festive Collections](https://www.trendhunter.com/trends/pokmon-company.md) - [Cozy Anime-Inspired Sleepwear Lines](https://www.trendhunter.com/trends/pokmon-sleep-apps.md) - [Nostalgic Cartoon-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pokmon-collection-1.md) - [Cartoon-Inspired Footwear Collection](https://www.trendhunter.com/trends/clarks-and-pokmon.md) - [Cartoon-Inspired Camping Gear](https://www.trendhunter.com/trends/logos-1.md)