# Vintage-Inspired Sci-Fi Show Apparel The Zavvi x Stranger Things Collection is Old-School Cool By Niko Pajkovic | Published 2021-11-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/zavvi-x-stranger-things References: [hypebeast](https://hypebeast.com/2021/11/stranger-things-zavvi-season-4) & [zavvi](https://www.zavvi.com/collections/stranger-things.list?utm_source=PR&utm_medium=PressRelease&utm_campaign=HypeBeast_StrangerThings) E-commerce entertainment retail store Zavvi has announced the Zavvi x Stranger Things collection launch, a new line of retro-inspired merchandise that borrows iconic imagery from the beloved [Netflix](https://www.trendhunter.com/trends/stranger-things-backpack-collection) series. The limited-edition collection delivers a wide range of items, including Demogorgon-themed crewnecks and t-shirts, [distressed denim jackets](https://www.trendhunter.com/trends/vampire-slayer-collection), and vintage graphic tees featuring characters from the show. In addition, an array of Stranger Things paraphernalia is being offered, including tote bags, posters, blankets, stickers, and more. A standout item is a magenta-colored crewneck featuring an 80s-era graphic of Stranger Things' characters El and Max. The sweater resembles the kind of vintage band merch one may stumble across at their local thrift store. The Zavvi x Stranger Things collection is set to drop on November 6 on Zavvi's website. Image Credit: Zavvi ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 12% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Merchandise:** Retailers can explore creating limited-edition collections that borrow from iconic imagery in popular culture to create retro-inspired merchandise. - **Vintage Graphic Tees:** Brands can design and release vintage graphic tees featuring iconic television or movie characters for a trendy and nostalgic apparel option. - **Distressed Denim Jackets:** Fashion companies could consider a line of distressed denim jackets that incorporate recognizable imagery from their favorite fandoms to service the millennial demographic that can afford luxury products but crave individualism. ### Where This Applies - **E-commerce:** E-commerce companies can produce and launch limited-edition collections of retro-inspired merchandise for successful sales and increased customer engagement. - **Apparel:** Fashion companies should consider capitalizing on the trend of vintage-inspired apparel by creating graphic tees and denim jackets that blend nostalgia with the trendy fashion of today. - **Entertainment:** The entertainment industry is expanding to more merchandise partnerships promoting franchises such as television series, movies, and video games to appeal to fans and broaden the franchise's reach. ## Related on Trend Hunter - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Netlfix Series Shoe Collaborations](https://www.trendhunter.com/trends/stranger-things-x-aldo.md) - [Chic Sci-Fi Series Jewelry](https://www.trendhunter.com/trends/pandora-x-netflix.md) - [Unexpected Pet Accessory Collections](https://www.trendhunter.com/trends/petsmart.md) - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md) - [Sci-Fi-Inspired Toy Lines](https://www.trendhunter.com/trends/jazwares.md) - [Sci-Fi Series Jewelry Collabs](https://www.trendhunter.com/trends/pandora-x-stranger-things.md) - [Netflix Show-Inspired Tech Gear](https://www.trendhunter.com/trends/stranger-things-1.md) - [Throwback Walkie-Talkie Collectibles](https://www.trendhunter.com/trends/stranger-things-upside-down-capsules-series-3.md)