# Interactive Fishing Restaurants NYC's Zauo Encourages Diners to Fish for Their Own Meals By Laura McQuarrie | Published 2017-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zauo References: [ny.eater](https://ny.eater.com/2017/6/12/15785578/zauo-chelsea-fish-for-dinner) & [zauo](http://www.zauo.com/en/) Zauo is a popular chain in Japan where diners are able to enjoy extremely fresh fish—by catching their own food on-site with a fishing pole. Now, Zauo is expanding to a [Chelsea](https://www.trendhunter.com/trends/shift-happens) location in York City, which will give locals and tourists alike the same chance to fish for their dinner. The new NYC eatery will take the form of a three-floor restaurant, with two levels that offer boat-style seating where patrons may reel in different kinds of fish from stocked tanks. Once a fish has been caught, diners are able to turn their fresh catch over to Zauo's staff to be grilled, [prepared for sushi](https://www.trendhunter.com/trends/sushi-masu) or fried in tempura. The third floor of the all-new space will be set up as an [upscale sushi lounge](https://www.trendhunter.com/trends/sushi-by-bo), where this interactive component is left off of the menu. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Interactive Dining:** Restaurants are incorporating unique interactive elements into their dining experiences, creating opportunities for unique customer engagement. - **Vertical Integration:** Restaurants that incorporate fishing for their own food are engaging in vertical integration by controlling the sourcing and preparation of their ingredients. - **Experience Economy:** Interactive dining experiences like Zauo are capitalizing on the shift towards an experience-focused economy, where consumers seek out unique and memorable experiences rather than just products or services. ### Where This Applies - **Hospitality:** Hospitality companies could leverage the trend of interactive dining experiences, such as Zauo's fishing for your own meal, to create memorable and engaging experiences for their guests. - **Food and Beverage:** Food and beverage companies could explore the potential of vertical integration, potentially creating experiential restaurants that allow patrons to participate in the sourcing and preparation of their own food. - **Entertainment:** Interactive dining experiences have the potential to cross over into the entertainment industry, creating a unique and memorable experience for consumers looking for a night out. ## Related on Trend Hunter - [Members-Only NFT Restaurants](https://www.trendhunter.com/trends/flyfish-club.md) - [Camp-Inspired Seafood Shacks](https://www.trendhunter.com/trends/mystic-fish-camp.md) - [Design-Forward Omakase Restaurants](https://www.trendhunter.com/trends/omakase-restaurant.md) - [17-Course Omakase Restaurants](https://www.trendhunter.com/trends/sunset-sushi-miami.md) - [Elevated Restaurant Sushi Experiences](https://www.trendhunter.com/trends/sushi-experience.md) - [Vibrant NYC Seafood Restaurants](https://www.trendhunter.com/trends/flex-mussels.md) - [Tinned Fish Snack Bars](https://www.trendhunter.com/trends/fishwife-snack-bar-shop.md) - [Advanced Sushi Restaurant Layouts](https://www.trendhunter.com/trends/kura-sushi.md) - [Warm Fine-Dining Restaurants](https://www.trendhunter.com/trends/cove-2.md)