# Highly Pigmented Eyeshadows Kulfi Beauty Has Just Launched Its New Zari Eyes Eyeshadows By Katherine Pendrill | Published 2023-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zari-eyes-eyeshadows References: [cosmeticsandtoiletries](https://www.cosmeticsandtoiletries.com/formulas-products/color-cosmetics/news/22793186/kulfi-beauty-launches-zari-eyes-eyeshadows) & [kulfibeauty](https://kulfibeauty.com/products/zari-eyes-eyeshadow?variant=42641309270267) [Kulfi Beauty](https://www.trendhunter.com/trends/hydrating-satin-lipstick) is bringing bold color this season with the launch of its new [Zari](https://www.trendhunter.com/trends/kulfi) Eyes Eyeshadows in five show-stopping colors. The new Zari Eyes Eyeshadows collection was inspired by 'zari', which is a silver and gold thread weaved into South Asian clothes. With this colorful inspiration in mind, the brand created five highly pigmented shades with wonderful names like Bronze Brocade, Disco Dreams, and Sitara Sparkles. Each eyeshadow is made from a cream-to-powder formula, which leaves the wearer with a shimmery chrome finish, without creasing, flaking, or smudging. The formula is also infused with soothing ingredients like aloe vera, vitamin E, and chamomile. All five of the new Zari Eyes Eyeshadows are available now from Kulfi Beauty and retailers like [Sephora](https://www.trendhunter.com/trends/dazzle-gel-hypermetallic-eyeshadows). Image Credit: Kulfi Beauty ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 65% | Activity: 51% | Freshness: 15% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Shimmering Eyeshadows:** Developing eyeshadow products with highly pigmented, shimmery finishes and innovative formulas. - **Cultural Inspiration:** Incorporating cultural elements into makeup products to boost diversity and inclusivity. - **Soothing Ingredients:** Including natural, soothing ingredients into makeup formulations for skincare benefits. ### Who This Affects Most - **Beauty and Cosmetics:** Utilizing unique and diverse cultural elements in the creation of innovative and high-quality makeup cosmetics. - **Fashion:** Collaborating with makeup brands to create products that complement and enhance clothing styles and designs. - **Retail:** Partnering with makeup brands to introduce new and innovative products that appeal to a broad range of customers. ## Related on Trend Hunter - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Metallic Gel Eyeshadows](https://www.trendhunter.com/trends/gel-eyeshadow.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Buildable Cream Eye Shadows](https://www.trendhunter.com/trends/solo-shadow-sheen.md) - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Marble-Effect Liquid Eyeshadows](https://www.trendhunter.com/trends/swirld.md)