# Mystical Digistrations The Zarhai Character Designs by Olga and Irina Ert Are Amazing By Meghan Young | Published 2010-03-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/zarhai-character-designs References: [behance.net](http://www.behance.net/Gallery/Zarhai/437618) & [ink-panda.blogspot](http://ink-panda.blogspot.com/) The Zarhai character designs exhibit an immense talent in [digital illustration](https://www.trendhunter.com/trends/dreamchanted). What's more, it singles out two artists with unparallelled creativity, humor and execution. Masterminded by Olga and Irina Ert, the Zarhai character designs are inspired by [childhood fairy-tale stories](https://www.trendhunter.com/trends/girls-crew). Other than being based out of Russia, I wish I knew more about these two skilled artists. I guess I'll have to let their images speak for them. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Digital Illustration Creations:** Improved Artificial Intelligence can help create more innovative designs and enable mass customization opportunities. - **Fairy-tale Inspired Designs:** New materials technology can enable elevated tangibility, allowing for tactile experiences that match the magical essence of fairy tales - **Global Artistic Collaborations:** Online collaboration tools can enable seamless collaborations between global artists and designers, opening new opportunities for creative talent discovery. ### Who This Affects Most - **Publishing:** The innovative fairytale-inspired character illustrations can help publishing houses create targeted books for the young readers' market. - **Storytelling:** Brands and content creators can use mystical digital illustrations in marketing and advertising campaigns to create an immersive storytelling experience. - **Fashion and Apparel:** Mystical digital illustrations can be translated into prints for fabrics and clothes or used as design inspiration for the fashion industry. ## Related on Trend Hunter - [Stunningly Ornamental Furniture Designs](https://www.trendhunter.com/trends/erm-studio.md) - [Dynamic Structural Mirror Designs](https://www.trendhunter.com/trends/zigzag-collection.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [AI-Generated Real-World Transformations](https://www.trendhunter.com/trends/ai-generated-world.md) - [Playful Collectible Figures](https://www.trendhunter.com/trends/zsiga-care-bears.md) - [Traditional Emirati Design Collections](https://www.trendhunter.com/trends/tirhal-collection.md) - [Mystical Digital Services](https://www.trendhunter.com/trends/tarotandreading.md) - [Mesmerizing Artful Patterned Rugs](https://www.trendhunter.com/trends/electtrico-collection.md)