# Affordable Fragrance Collaborations The New Zara x Jo Malone Fragrance Comes in 8 Dreamy Scents By Katherine Pendrill | Published 2019-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zara-x-jo-malone References: [bustle](https://www.bustle.com/p/the-new-zara-x-jo-malone-fragrance-collection-is-sleek-super-affordable-19355044) & [zara](https://www.zara.com/uk/en/-pL1924008.html?v1=34670438&v2=1281638) High-end fragrances are about to become a little bit more budget-friendly with the debut of the new [Zara](https://www.trendhunter.com/trends/guido-palau) x Jo Malone collection. For those unfamiliar Jo Malone [London](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you) is a British perfume and scented candle brand that's known for its expensive fragrances. However, the Zara x Jo Malone collaboration makes the brand a little more accessible with wallet-friendly perfumes. The line itself has been dubbed 'Zara Emotions' and features eight dreamy scents. As Malone told Harper's Bazaar "Every fragrance has been crafted with personality and a voice to tell its story in a unique fashion." For those who are thrilled about the collaboration, there's more good news in store. The two brands have agreed to a long-term partnership and Malone is said to already be working on collections for 2020 and 2021. Image Credit: *Zara.* ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Affordable Luxury Fragrances:** Making high-end fragrances budget-friendly through collaborations between luxury and affordable brands. - **Collaborative Branding:** Bringing together established brands to create an innovative and more accessible product line. - **Personalized Fragrances:** Crafting fragrances with personality and a unique storytelling aspect for consumers to connect with and relate to. ### Where This Applies - **Fragrance Industry:** Creating disruptive innovation opportunities by making luxury fragrances more affordable and accessible for consumers through collaborations with affordable brands. - **Fashion Industry:** Creating disruptive innovation opportunities by combining the branding and creativity of established brands from different price points to produce an innovative and affordable product line. - **Retail Industry:** Creating disruptive innovation opportunities by providing high-end products for a more budget-friendly price point, attracting potential customers from a wider demographic and expanding retail sales. ## Related on Trend Hunter - [Beauty Product Perfumes](https://www.trendhunter.com/trends/hm-and-elf-cosmetics.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md) - [TV Drama Fragrances](https://www.trendhunter.com/trends/lottie-london-and-outer-banks.md) - [Fragrance Layering Campaigns](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you.md) - [Intoxicating Golden Hour Fragrances](https://www.trendhunter.com/trends/amber-labdanum-cologne-intense.md) - [Arabian-Inspired Floral Fragrances](https://www.trendhunter.com/trends/taif-rose-cologne-intense.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Iconic Cartoon Bear Fragrances](https://www.trendhunter.com/trends/jo-malone-x-paddington-bear.md) - [Festive Luxury Cosmetics Collections](https://www.trendhunter.com/trends/jo-malone-fun-games.md)