# Structured Bohemian Fashion The Zara Summer 2010 Collection is Crisp and Cool By Meghan Young | Published 2010-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zara-summer-2010 References: [fabsugar](http://www.fabsugar.com/Zaras-Summer-10-Look-Book-8244869) & [zara](http://www.zara.com) Although Trend Hunter just covered their spring line earlier in the month, the Zara Summer 2010 collection has already hit the web with these tantalizing images. A huge fan of what this brand always has to offer, they have decided to move towards a more mature, [bohemian style](https://www.trendhunter.com/trends/tiger-and-the-monkey) for the hot season. While their spring collection relies on a more hippie vibe, as Joanne Lam puts it, the Zara Summer 2010 line maintains the looser structure while embracing [simpler designs](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). Keeping up with the fads of [harem pants, tassels](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork) and more, I cease to be surprised at how well they execute them. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Structured Bohemian Fashion:** The Zara Summer 2010 collection showcases a more mature, bohemian style for the hot season, offering opportunities for brands to explore structured bohemian designs. - **Hippie Vibe:** Zara's spring collection features a hippie vibe, presenting opportunities for brands to tap into the trend and create their own bohemian-inspired designs. - **Simpler Designs:** The Zara Summer 2010 line embraces simpler designs, indicating potential for brands to create minimalist yet stylish fashion pieces. ### Industries Being Reshaped - **Fashion Retail:** The fashion retail industry can explore the structured bohemian trend by incorporating mature, bohemian styles into their collections. - **Design and Manufacturing:** Design and manufacturing companies have the opportunity to produce harem pants, tassels, and other bohemian-inspired designs to align with the trend set by Zara. - **Style and Fashion Influencers:** Style and fashion influencers can showcase and promote the more mature, bohemian style presented by Zara's Summer 2010 collection, catering to the preferences of their audience. ## Related on Trend Hunter - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Bohemian Accessory Collections](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Culture-Inspired Tableware Collections](https://www.trendhunter.com/trends/cultureinspired-tableware-collection.md)