# Crisp Pristine Captures The Zara SS12 Campaign Stars Natural Beauty Saskia de Brauw By Meghan Young | Published 2012-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zara-ss12-campaign References: [fashiongonerogue](http://fashiongonerogue.com/saskia-de-brauw-zara-spring-2012-campaign/) & [zara](http://www.zara.com) Crisp, clean and pristine, the Zara SS12 campaign shows off some of its choice spring designs for the upcoming season. At first deceptively simple like the images themselves, the fashion is full of subtle details that betray the quality of each piece. From toned-down ruffles to loose slit frocks and raw-edge jackets, the Zara SS12 collection will not disappoint anyone. The Zara SS12 campaign stars model Saskia de Brauw, who has already appeared in spring campaigns for [Loewe](http://www.trendhunter.com/trends/loewe-spring-2012-campaign), [Max Mara](http://www.trendhunter.com/trends/max-mara-spring-2012-campaign) and [Chanel](http://www.trendhunter.com/trends/chanel-spring-2012-campaign). Showing off more of her commercial side, de Brauw strikes simple and relaxed poses, which complement the fashion perfectly. A natural beauty, de Brauw's short crop in the Zara SS12 campaign is slightly tousled and her face is covered in barely there makeup. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Subtle Details in Fashion:** Opportunity for brands to incorporate hidden details in their designs to enhance the quality and appeal of their products - **Minimalistic Campaigns:** Chance for companies to create simple and relaxed advertising campaigns that focus on the beauty of the product - **Natural Beauty in Modeling:** Potential for brands to feature models with a natural and effortless look in their campaigns ### Sectors Adopting This - **Fashion:** Fashion brands can explore the use of subtle details and minimalistic campaigns to attract customers - **Advertising:** Advertising agencies can promote the trend of minimalistic campaigns and highlight the beauty of the product - **Modeling:** Modeling agencies can encourage the use of models with a natural and effortless look in fashion campaigns ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md)