# Balmy Sporty-Chic Campaigns The Zara SS 2014 Campaign Showcases Stylist Athleticism By Vasiliki Marapas | Published 2014-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zara-ss-2014 References: [nitrolicious](http://nitrolicious.com/2014/02/04/zara-woman-spring-summer-2014-campaign/) & [zara](http://www.zara.com/ca/en/campaign/woman-c566145.html) The Zara SS 2014 campaign features a bevy of good-looking ladies in a faux-tropical setting. The models -- Amanda Murphy, Ashleigh Good, Kirstin Liljegren and Mijo Mihaljcic -- have all perfected looking deliciously apathetic while nestled between lush palm trees and other foliage. Tousled beach waves and dewy makeup complete the [sultry theme](https://www.trendhunter.com/trends/contemporary-femininity). Zara typically favors an athletic silhouette and [minimalist color palette](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), and the Spring/Summer collection is no exception. However, for every few streamlined, monochromatic looks, there is a dynamic splash of print to mix things up. If you want to infuse a fresh, sporty-chic element into your wardrobe this spring, browse through the crisp, put-together looks featured in the Zara SS 2014 campaign, photographed by Patrick Demarchelier. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 83% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sporty-chic Fashion:** The trend of combining athletic elements with high fashion creates possibilities for innovative materials and designs. - **Tropical-inspired Campaigns:** Tropical-inspired photo shoots create opportunities for brands to showcase their products in unique, exotic settings. - **Dynamic Prints:** Using dynamic prints in fashion collections offers opportunities for unique and eye-catching design options. ### Sectors Adopting This - **Fashion:** Fashion designers can use the sporty-chic trend and exotic photo settings to create unique clothing and accessories to attract the modern, active consumer. - **Photography:** Photographers can use tropical-inspired settings as a unique selling point for photo shoots to attract clients looking for unique and standout imagery for their brand. - **Printing and Textile Manufacturing:** Printing and textile manufacturing companies can innovate new techniques and patterns for high-quality dynamic prints to supply the fashion industry with unique textiles for sporty-chic collections. ## Related on Trend Hunter - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Spring-Inspired Activewear Drops](https://www.trendhunter.com/trends/sets-coastal-countryside.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md)