# Retro Pastel Prints The Work of Zara Picken is Fresh, Light and Vintage-Inspired By Armida Ascano | Published 2010-10-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/zara-picken References: [designaside](http://www.designaside.com/8753/portfolio/zara-picken) & [zaraillustrates](http://www.zaraillustrates.com/about.html) Zara Picken is an illustrator and self-professed geek from Bristol, England. This quirky creative mind is as [individualistic as it is talented](https://www.trendhunter.com/trends/humdrum-paper). With the capybara as her "favorite animal," her unique ukulele fascination and an [honors degree in illustration](https://www.trendhunter.com/trends/richard-scarry), Picken is definitely an interesting character. The peculiar personality that Zara Picken calls her own is evident in her work. The featured gallery provides a peer into Zara Picken's imagination, riddled with [vintage-inspired works of wonder](https://www.trendhunter.com/trends/back-to-basics-ii). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 34% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Art:** Opportunity to create unique and nostalgic art pieces that appeal to a growing market of individuals seeking a sense of nostalgia. - **Quirky Illustrations:** Chance to offer unconventional and individualistic illustrations that stand out from traditional options and cater to a niche audience. - **Retro Aesthetic:** Potential to tap into the growing demand for design elements and products that evoke a sense of nostalgia and retro charm. ### Who This Affects Most - **Art and Design:** Innovative approaches to vintage-inspired art could disrupt traditional art markets and offer new avenues for creativity. - **Publishing and Media:** Unique and unconventional illustrations have the potential to disrupt traditional publishing and media industries by offering fresh and captivating visual content. - **Home Decor:** Opportunity to introduce retro-themed home decor products to a market that is seeking unique and nostalgic design elements for their living spaces. ## Related on Trend Hunter - [Graphic Pastel Art Pods](https://www.trendhunter.com/trends/ikra-arshad.md) - [Island Print Capsules](https://www.trendhunter.com/trends/spice-island.md) - [Artist-Approved Intricate Wallpaper Designs](https://www.trendhunter.com/trends/printed-decors.md) - [Drawings-Inspired Rug Collections](https://www.trendhunter.com/trends/frames-collection.md) - [Vibrantly Colorful Dynamic Artwork](https://www.trendhunter.com/trends/kayla-rumpp.md) - [Hand-Painted Watercolor Prints](https://www.trendhunter.com/trends/emma-webster.md) - [Painting-Inspired Wallpaper Series](https://www.trendhunter.com/trends/portals-collection.md) - [Limited Humorous Art Prints](https://www.trendhunter.com/trends/david-shrigley-1.md) - [Eye-Catching Textile Collections](https://www.trendhunter.com/trends/peter-saville-1.md)