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# Military-Inspired Formal Attire
Dapper Classics in the F/W 2009 Zara Menswear Lookbook

By Marissa Liu | Published 2009-12-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/zara-menswear-lookbook
References: [designscene.net](http://www.designscene.net/2009/12/zara-menswear-lookbook-december-09.html) & [zara](http://www.zara.com)

The [Zara](https://www.trendhunter.com/trends/sense-of-togetherness) menswear lookbook for Fall/Winter 2009 shows a lot of formal, business and black tie friendly outfits. The dashing Djordje Bogdanovic stars in the campaign that sees a lot of classic charcoal and black suits some with a militaristic twist.

One of my favorite looks from the Zara menswear lookbook is a more casual dark grey blazer with no collar, paired here with a white t-shirt, perfectly worn-in grey jeans and black lace-up boots. Also, points for the use of a top hat.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 79% | Activity: 70% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Formal Attire Trends:** Opportunity to create military-inspired formal attire for business professionals, combining sophistication and distinctive style.
- **Black Tie Fashion:** Disruptive innovation opportunity to design black tie outfits with a militaristic twist for formal events and special occasions.
- **Casual Blazers:** Innovation opportunity to introduce casual blazers with unique features, such as no collar, for a stylish and versatile look.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore new design possibilities for formal attire, incorporating military-inspired elements and unique features to cater to the evolving tastes of business professionals.
- **Retail:** Retailers can tap into the demand for military-inspired formal attire and black tie fashion, offering a wide range of options to cater to diverse customer preferences.
- **Footwear:** Footwear brands can capitalize on the popularity of military-inspired formal attire by creating innovative lace-up boots that complement the overall look and enhance the style quotient of business professionals.

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