# Chic Girl Gang Fashion Ads The Zara Fall 2013 Campaign Stars a Troop of Models By Meghan Young | Published 2013-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zara-fall-2013 References: [fashiongonerogue](http://www.fashiongonerogue.com/zara-heads-to-the-streets-for-fall-2013-campaign-with-julia-nobis/) & [zara](http://www.zara.com/) Think of a fashionable girl gang and the movie 'Mean Girls' and the television show 'Gossip Girl' readily comes to mind; yet the [Zara](https://www.trendhunter.com/trends/zara-2) Fall 2013 ad campaign puts its own spin on the idea. Although youthful and bohemian, there is a elegance and sophistication to the looks that set themselves apart from any pop culture references. The Zara Fall 2013 ad campaign stars a troop of models: Julia Nobis, Juliane Gruner, Caroline Brasch Nielsen, Mijo Mihaljcic and Ashleigh Good. Making up quite the chic gang of girls, they strut around a [windy city setting](https://www.trendhunter.com/trends/back-to-the-city), which happens to be London, for photographer Patrick Demarchelier. They were each expertly styled by Marie-Amélie Sauvé. The Zara Fall 2013 looks were perfected with straight hair and flawless faces. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Girl Gangs:** Creating ad campaigns or social media content that features recognizable yet unique girl gangs with elegant looks - **Youthful Bohemian Elegance:** Combining bohemian style with sophistication can be applied in fashion and interior decorating - **Windy City Fashion Shoots:** Using windy city backdrops and outdoor shooting can add dramatic flair to fashion photography ### Where This Applies - **Fashion:** Fashion industry brands can use the concept of chic girl gangs to differentiate their products and marketing campaigns - **Interior Design:** Interior design companies can create campaigns that mix bohemian style with elegant design for sophisticated young adults. - **Photography:** Photography industry professionals can reference this campaign for dramatic outdoor shooting ideas and team/group shoot concepts. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)