# Chic Tomboy Lookbooks The Zara Fall 2011 Campaign Stars Saskia de Brauw By Meghan Young | Published 2011-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zara-fall-2011-campaign References: [fashiongonerogue](http://fashiongonerogue.com/saskia-de-brauw-zara-fall-2011-campaign-david-sims/) & [zara](http://www.zara.com) Sleek and polished, the Zara Fall 2011 campaign catalog will have women looking tomboy chic in no time. This campaign is similar to the first [Fall 2011 Lookbook](http://www.trendhunter.com/trends/zara-fall-2011) in which model Stella Tennant had an androgynous, casual aesthetic. In this Zara Fall 2011 campaign catalog, shot by [fashion photographer David Sims](https://www.trendhunter.com/trends/alessandro-micheles), model Saskia de Brauw is the face of the fashion house. With both models sporting short, tousled hair, the two models bridge both lookbooks beautifully. Nevertheless, the styles in both are completely different. In this one, de Brauw dons outfits full of [lace, sequins and sheer materials](https://www.trendhunter.com/trends/contemporary-femininity). The boy-chic aesthetic is not lost in the Zara Fall 2011 campaign catalog, and tends to be buried beneath more feminine frills, allowing fall to be the season of elegance. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Tomboy Chic Fashion:** The rise of tomboy chic fashion creates a disruptive innovation opportunity for fashion companies to create clothing that blends masculine and feminine styles. - **Androgynous Aesthetic:** The androgynous aesthetic is a disruptive innovation opportunity for beauty companies to create makeup and hairstyles that appeal to both men and women. - **Feminine Frills:** Feminine frills are a disruptive innovation opportunity for businesses to blend traditionally male and female styles for a new aesthetic. ### Who This Affects Most - **Fashion Industry:** Fashion companies can capitalize on the tomboy chic trend by creating clothing that blends masculine and feminine styles. - **Beauty Industry:** The androgynous aesthetic trend creates an opportunity for beauty companies to create makeup and hairstyles that appeal to both men and women. - **Retail Industry:** The rise in popularity of the feminine frills trend creates an opportunity for retailers to blend traditionally male and female styles for a new aesthetic. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)