# New Orleans-Inspired Snack Products These New Zapp's Snacks Come in Two Varieties By Michael Hemsworth | Published 2024-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zapps-snacks References: [snackandbakery](https://www.snackandbakery.com/articles/111816-zapps-releases-cheesy-kettle-chips-cinnamon-pretzels) & [utzsnacks](http://utzsnacks.com/)  These new [Zapp's](https://www.trendhunter.com/trends/sweet-cinnamon-sugar-sinfullyseasoned-pretzel-stix) snacks are being launched by the [Utz](https://www.trendhunter.com/trends/hot-pepper-chips)-owned brand as a series of products inspired by New Orleans flavor profiles in mind. The products include the Big Cheezy potato chips alongside the Pretzel Stix in Sweet Cinnamon & Sugar flavor, which are both perfect for satisfying cravings for foods varieties inspired by The Big Easy itself. The Big Cheezy chips come in 2.5-ounce and eight-ounce packs, while the Pretzel Stix in Sweet Cinnamon & Sugar come in 1.5-ounce, five-ounce and 16-ounce sizes. Senior Vice President of Marketing Stacey Schultz spoke on the new Zapp's snacks saying, "We put a twist on classic pretzels and chips the only way we know how—with a unique New Orleans kick that packs maximum flavor. Whether it’s the savory, complex crunch that Big Cheezy brings to the table, or the salty-sweet combo that Sweet Cinnamon & Sugar adds to our Sinfully-Seasoned Pretzel Stix line, we aim to excite curiosity and deliver unique snacks that Zapp’s is known for.” Image Credit: Zapp's ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 14% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Regional Flavor Expansion:** Brands are increasingly incorporating regional flavors into their products, providing an opportunity to cater to niche markets with specialty taste profiles. - **Multisensory Snack Experience:** Innovative snack offerings that combine varied textures and taste sensations are becoming more prevalent, enhancing consumer engagement and satisfaction. - **Upsized Snack Portions:** The introduction of snacks in multiple size options is catering to different consumer needs, from on-the-go snacking to sharing at social gatherings. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is seeing a shift towards products infused with regional and cultural flavors, making traditional tastes more accessible to a global audience. - **Convenience Foods:** There is a growing trend within the convenience food sector to offer a variety of portion sizes, meeting diverse consumer lifestyles and consumption contexts. - **Snack Foods:** The snack foods industry is witnessing a surge in demand for unique flavor combinations and textures, encouraging brands to innovate and differentiate their products. ## Related on Trend Hunter - [Sweet Cinnamon Pretzels](https://www.trendhunter.com/trends/sweet-cinnamon-sugar-sinfullyseasoned-pretzel-stix.md) - [Zesty Blackened Chips](https://www.trendhunter.com/trends/bayou-blackened-ranch-kettle-chips.md) - [Spicy Sandwich Shop Snacks](https://www.trendhunter.com/trends/hot-pepper-chips.md) - [Pretzel-Inspired Snack Products](https://www.trendhunter.com/trends/pretzel-crackers.md) - [Innovative Snack Launches](https://www.trendhunter.com/trends/utz-brand-inc.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Spicy-Sweet Puffed Cheese Snacks](https://www.trendhunter.com/trends/utz-cheese-balls.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Pizza-Inspired Snack Crackers](https://www.trendhunter.com/trends/cheezit-crackers.md)