# Motivational Running Services Zappoos Running is Offering 30 Days of Motivational Phone Calls By Ell Smith | Published 2018-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zappos-running References: [psfk](https://www.psfk.com/2018/01/zappos-motivational-content-for-runners.html) & [zappos](https://www.zappos.com/running) Finding the motivation to train can be difficult for avid and beginner runners alike, which is why Zappos Running is serving as such a useful resource. Zappos Running was rolled out as an extension of the eCommerce retailer, Zappos. Fully equipped with motivational videos, inspiring interviews and articles with tips from [expert runners](https://www.trendhunter.com/trends/sir-mo-farah), this new tool is sure to provide athletes with the support they need to hit the track. In addition to the content, this tool provides [product recommendations](https://www.trendhunter.com/trends/sportsshoes) and a unique service called Run-On-One, which offers [motivational support](https://www.trendhunter.com/trends/ai-pep-talks) to 100 people, by providing them with 30 days worth of personal phone calls. The brand is promoting these services to an existing consumer base, and people interested in buying Zappos' shoes. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Motivational Running Services:** Opportunity to create personalized motivation platforms for runners, utilizing technology such as phone calls or video chats. - **Athlete Support Tools:** Development of digital tools providing runners with access to motivational videos, interviews, and expert tips. - **Product-service Integration:** Integration of product recommendations with personalized motivational support for athletes. ### Where This Applies - **Ecommerce:** Opportunity for eCommerce platforms to offer additional services tailored towards athletes and sports enthusiasts. - **Fitness and Wellness:** Expansion of the fitness and wellness industry to include personalized support services for runners. - **Technology:** Opportunity for technology companies to create innovative tools and platforms that combine motivation and training in the running industry. ## Related on Trend Hunter - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Personalized Training Apps](https://www.trendhunter.com/trends/run10k-trainer.md) - [Runner Loyalty Perks](https://www.trendhunter.com/trends/loyalty-perks.md) - [Wellness-Forward Running Campaigns](https://www.trendhunter.com/trends/soft-wins.md) - [Wellness Athletic Campaigns](https://www.trendhunter.com/trends/soft-wins-campaign.md) - [Form-Improving Running Apps](https://www.trendhunter.com/trends/runology-app.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Marathon Retail Partnerships](https://www.trendhunter.com/trends/marathon-roocovery-hub.md)