# Live Shopping Tracking Real Life Fashion Stalking Begins With The Zappos Map By Rachel | Published 2009-04-15 | World Source: Trend Hunter, https://www.trendhunter.com/trends/zappos-map References: [glamour](http://www.glamour.com/fashion/blogs/slaves-to-fashion/2009/04/omg-im-obsessed-the-zappos-map.html) & [zappos](http://www.zappos.com/map/#) Ever wondered what old men in Wisconsin are spending their money on? Thanks to the Zappos map, now you can know. The Zappos map is a [real time map](https://www.trendhunter.com/trends/birdie-store-locator-map) which charts orders made in the United States in terms of where the order is being shipped to. It shows all clothes and shoe orders placed, giving the viewer a chance to judge the fashion choices of young women in Alabama, old men in Wisconsin, and middle aged men in California. A truly addictive feature of the Zappos website, the map lets you spend hours on end judging complete strangers and the [shoes on their feet](https://www.trendhunter.com/trends/sportsshoes). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Fashion Tracking:** The trend of using real-time maps to track fashion orders and gain insights into customer behavior. - **Real-time Visualization:** The trend of creating maps and interactive visuals to show data in real-time. - **Customer Behavior Analysis:** The trend of using data and analytics to gain insights into customer preferences and behavior. ### Where This Applies - **E-commerce:** E-Commerce companies can leverage real-time fashion tracking maps to gain insights into customer preferences and predict trends. - **Fashion Retail:** Fashion retailers can use real-time visualization tools to track fashion trends and optimize their product offerings. - **Analytics:** Analytics companies can help businesses analyze customer behavior data from real-time fashion tracking maps and provide insights on customer preferences. ## Related on Trend Hunter - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Zip Code Visualizers](https://www.trendhunter.com/trends/zipcode-heat-map.md) - [Shoe Mileage Trackers](https://www.trendhunter.com/trends/shoes-lifespan.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Digital Mall Product Directories](https://www.trendhunter.com/trends/westland-mall.md) - [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md) - [Size-Finding Shopping Extensions](https://www.trendhunter.com/trends/vogozo.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md)