# Augmented T-Shirt Apps Zappar Plays Music When Pointed at a Guitar T-Shirt By Christopher DeLuca | Published 2011-08-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/zappar-app References: [psfk](http://www.psfk.com/2011/08/zap-some-life-into-your-t-shirt-with-augmented-reality.html) & [vimeo](http://vimeo.com/27916683) The Zappar app is a clever concept that uses augmented reality in a really creative and unique way. When the camera of a smartphone or tablet is pointed at the specifically designed guitar T-shirt a skeleton figure begins to play the guitar on screen. What I particularly like about the Zappar app is that in integrates augmented reality into [a person's clothes](https://www.trendhunter.com/trends/ai-clothes-tryon). This is a phenomenal idea that might very well have implications on how companies carry out their future marketing strategies. **Implications** - Youth consumers are captivated by technological projects that can connect to the world in a new way. The Zappar app allows users to enable music playing when pointed at the T-shirt. Companies should consider how they can enable their customers to have new and exciting experiences. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 54% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Clothing:** Incorporating augmented reality into clothing designs offers new and exciting experiences for consumers. - **Interactive Marketing Strategies:** Utilizing augmented reality in marketing campaigns can captivate youth consumers and create unique brand experiences. - **Technological Apparel:** The integration of technology into clothing opens up opportunities for innovative and interactive clothing designs. ### Where This Applies - **Fashion:** Fashion brands can incorporate augmented reality into their clothing designs to create innovative and interactive experiences for consumers. - **Marketing:** Marketing agencies can explore interactive marketing strategies using augmented reality to engage customers in new and exciting ways. - **Technology:** Technology companies can develop cutting-edge technological apparel incorporating augmented reality to revolutionize the fashion industry. ## Related on Trend Hunter - [AR-Fueled Musical Camera Apps](https://www.trendhunter.com/trends/minibeats.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Interactive Tattoo Apps](https://www.trendhunter.com/trends/inkstory.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [AR Music Concerts](https://www.trendhunter.com/trends/rolling-stones-bitmoji-show-lens.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Augmented Reality Stickers](https://www.trendhunter.com/trends/moli-fernyx.md)