# Self-Shot Lookbooks Zanita for 'Toi et Moi' is a Natural Fashionista's Take on a Collection By Vittoria Natarelli | Published 2010-08-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/zanita-for-toi-et-moi References: [zanitazanita.blogspot](http://zanitazanita.blogspot.com/2010/08/toi-et-moi.html) & [toietmoi.au](http://toietmoi.com.au/site/) Zanita for 'Toi et Moi' is a wonderful set of images featuring the beloved blogger capturing the line Toi et Moi's new collection on her own. This is an incredibly smart move for a [fashion line](https://www.trendhunter.com/trends/contemporary-femininity). Zanita is well known in the [blogging world](https://www.trendhunter.com/trends/bobbi-althoff) and this lookbook will show other bloggers and her followers how naturally fashionable the line comes across. Zanita for Toi Et Moi is a win-win in terms of [marketing strategy](https://www.trendhunter.com/trends/people-will-talk), but also a simply beautiful series. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 95% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Self-shot Lookbooks:** Fashion brands can tap into the trend of self-shot lookbooks to showcase their collections in a more authentic and relatable way. ### Industries Being Reshaped - **Fashion:** Fashion industry can leverage self-shot lookbooks to engage with influencers and create a more genuine connection with their audience. ## Related on Trend Hunter - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md)