# Weekend Bender Lookbooks Zanerobe Spring/Summer 2010 is About the Fun Side of Fashion By Ryan Hinkson | Published 2010-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zanerobe-spring-summer References: [designscene.net](http://www.designscene.net/2010/05/zanerobe-by-david-roemer.html) & [zanerobe](http://www.zanerobe.com/) Photographer David Roemer is at the helm of this fun-filled photoshoot for the [Zanerobe Spring/Summer 2010 collection](https://www.trendhunter.com/trends/digawel-springsummer-2026). If the lookbook is any indication of what wearing Zanerobe will do for your social life, you may want to keep a lawyer’s phone number on speed dial. The Zanerobe Spring/Summer collection lookbook shows their models getting into all kinds of crazy stuff, like [shoeless golfing](https://www.trendhunter.com/trends/beams-plus-2), knocking back shots, going out in public sans pants, dressing like a sailor, and lawn jockey mockery. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 77% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Shoeless Golfing:** Disruptive innovation opportunity: Introduce a line of golf shoes that are designed specifically for playing barefoot. - **Knocking Back Shots:** Disruptive innovation opportunity: Develop a line of innovative shot glasses that enhance the drinking experience. - **Lawn Jockey Mockery:** Disruptive innovation opportunity: Create a line of lawn ornaments that challenge traditional stereotypes and promote inclusivity. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Design a line of clothing that combines fashion with comfort for a fun and carefree lifestyle. - **Photography:** Disruptive innovation opportunity: Develop a technology that allows photographers to capture playful and energetic photos. - **Alcohol:** Disruptive innovation opportunity: Create a new type of alcohol or cocktail that embodies the spirit of socializing and fun. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md)