# Illustrative Meat Branding Zamora Packaging Features a Black and White Look By Jamie Danielle Munro | Published 2014-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zamora References: [lovelypackage](http://lovelypackage.com/carlsberg-nordic-collection/) & [makebardo](http://www.makebardo.com/) The creative agency Bardo was in charge of designing the packaging for the meat brand Zamora, and came up with a stunning design. The look of the entire identity looks more like an art project than a package for meat. Bardo went with a [black and white aesthetic](https://www.trendhunter.com/trends/core-legends) for the color scheme, which works well with how the illustrations are done. The drawings reflect farm life, with a smaller house drawn out in the center section, and Zamora written in various areas throughout. Bardo also made a [bag identity for the brand](https://www.trendhunter.com/trends/higgidy), which still maintains the same black and white look, with an illustration that could be trees blowing in the wind. This is an alternative method of [meat branding](https://www.trendhunter.com/trends/coro-foods), but one that certainly works. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Art-inspired Branding:** Businesses can explore art-inspired branding as a way to create visually striking packaging and enhance brand identity. - **Minimalist Packaging Design:** Minimalist packaging design can be a disruptive trend in industries where product packaging often features busy designs and bright colors. - **Illustrated Packaging:** Custom illustrated packaging designs can add brand personality and differentiate products in crowded markets. ### Industries Being Reshaped - **Food Industry:** Food companies can explore art-inspired packaging designs and minimalism to differentiate products on the shelf and appeal to consumers looking for unique and modern packaging designs. - **Art and Design Industry:** The rise of art-inspired and minimalist packaging design creates opportunities for artists to collaborate with businesses and showcase their work in a new way. - **Product Packaging Industry:** As more businesses seek out custom, illustrated packaging designs, the product packaging industry can expand their offerings to include more creative and personalized options. ## Related on Trend Hunter - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Premium Protein Rebrands](https://www.trendhunter.com/trends/grass-rooted.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)