# AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT

By Laura McQuarrie | Published 2023-04-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/zalando-assistant
References: [fashionunited.uk](https://fashionunited.uk/news/fashion/zalando-to-launch-virtual-fashion-assistant-powered-by-chatgpt/2023041969064) & [corporate.zalando](https://corporate.zalando.com/en/technology/zalando-launch-fashion-assistant-powered-chatgpt)

OpenAI gives customers the power to ask questions using their own words and get meaningful responses in return and now Zalando is employing ChatGPT to help customers get suggestions in a more natural, intuitive way. The European online platform for fashion and lifestyle is integrating a virtual fashion assistant powered by ChatGPT in its website and apps. With this technology, customers can ask questions like: "What should I wear for a wedding in Santorini in July?" Knowing that the event will be a formal one during the summer, ChatGPT will make fashion recommendations accordingly.

Artificial intelligence has the potential to reshape all facets of the fashion world by optimizing everything from design and production to supply chain processes.