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# Multi-Screen Play Experiences
The Zak Storm – Super Pirate TV Show Connects with Toys and an App

By Laura McQuarrie | Published 2017-11-03 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/zak-storm-super-pirate
References: [prnewswire](https://www.prnewswire.com/news-releases/zags-tech-infused-new-boy-brand-zak-storm--super-pirate-launches-us-digital-trifecta-providing-a-connected-play-experience-across-tv-toys-and-mobile-app-for-kids-to-watch-play-and-level-up-300547081.html) & [onelink.to](http://onelink.to/zakstormgame)

Zak Storm – Super Pirate is a series created for young boys between the ages of six and 11 that debuted earlier this fall through [Discovery Family](https://www.trendhunter.com/trends/science-museum-discovery-crew), and Sinclair Broadcast Group's KidsClick TV. To immerse kids even deeper in the animated world, a multi-screen play experience is being launched that connects a TV with toys and a mobile app from the franchise.

When watching the series on TV, kids will now be able to sync the Zak Storm Super Pirate app and bring up "small-screen battles and adventures that mimic the real-time TV show scenes." To further this, kids are also able to collect toys from [Bandai America](https://www.trendhunter.com/trends/digimon-x) that will offer in-app rewards that can be redeemed by scanning a QR code; this includes weapons, special powers, new worlds, strength, health and more.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 41% | Activity: 54% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Why This Trend Is Growing

- **Multi-screen Play Experiences:** Opportunity for integrating digital and physical play experiences to enhance engagement and immersion for young audiences.
- **Toy-app Integration:** Potential for combining physical toys and mobile apps to create interactive and rewarding experiences for children.
- **In-app Rewards:** Opportunity for using QR codes and in-app rewards to incentivize toy purchases and increase app engagement.

### Industries Being Reshaped

- **Entertainment:** The entertainment industry can explore multi-screen play experiences to create innovative ways of engaging with young audiences through TV shows, toys, and apps.
- **Toy Manufacturing:** Toy manufacturers can tap into the trend of toy-app integration by creating toys that interact with mobile apps and offer in-app rewards, providing a seamless play experience for children.
- **Mobile App Development:** Mobile app developers can leverage the trend of in-app rewards and toy integration to create compelling experiences for children that combine virtual and physical elements.

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