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# Spiraling Photoshoots
The Zaharova and Plotnikov Photostory is Geometrically Sane

By Meghan Young | Published 2009-12-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/zaharova-and-plotnikov-photostory
References: [behance.net](http://www.behance.net/Gallery/Photostory/368962) & [dobermanstudio.ru](http://www.dobermanstudio.ru/)

Although I’m a sucker for elaborate scenes and vibrant colors, there’s something about the Zaharova and Plotnikov Photostory spread that definitely captured my attention. Focusing [simple settings](https://www.trendhunter.com/trends/retail-environment), it allows attention to be drawn to the fashions and nothing else.

Based in Russia, the Zaharova and Plotnikov Photostory shoot centers around a slew of [geometric props and figures](https://www.trendhunter.com/trends/nikos-koulis-boutique). Mimicking the patterns and cuts from the [fashions modeled](https://www.trendhunter.com/trends/asos-inspired-by), the whole concept works flawlessly. To see what I mean, enjoy the gallery above.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 55% | Activity: 34% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Geometric Fashion:** The Zaharova and Plotnikov Photostory showcases the trend of incorporating geometric patterns and cuts into fashion, presenting an opportunity for designers to create bold, eye-catching pieces.
- **Minimalist Photography:** The simplicity of the Zaharova and Plotnikov Photostory highlights the trend of minimalist photography, offering photographers a chance to focus on capturing the essence of their subjects with clean and uncluttered compositions.
- **Fashion Storytelling:** The Zaharova and Plotnikov Photostory exemplifies the trend of using photography to tell a narrative through fashion, providing an avenue for brands and artists to create visually compelling stories that resonate with viewers.

### Where This Applies

- **Fashion Design:** The Zaharova and Plotnikov Photostory presents an opportunity for fashion designers to incorporate geometric patterns and cuts into their collections, offering unique and visually striking designs.
- **Photography:** The minimalist photography style showcased in the Zaharova and Plotnikov Photostory creates a demand for photographers skilled in capturing simple yet impactful images with a focus on fashion.
- **Marketing and Advertising:** The fashion storytelling approach in the Zaharova and Plotnikov Photostory opens up possibilities for marketing and advertising professionals to create captivating campaigns that communicate brand messages through visual narratives.

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