# Premium Adult Soft Drinks ZAG Drinks are Non-Alcoholic, Plus Low in Sugar & Calories By Laura McQuarrie | Published 2023-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zag-drinks References: [barmagazine](https://barmagazine.co.uk/zag-drinks-launch-innovative-adult-soft-drink-to-add-zest-to-sober-socialising/) & [zagdrinks](https://zagdrinks.com/)  ZAG ICE is the newest addition to the ZAG Drinks family and it offers yet another refreshing soft drink for adults to enjoy on social occasions. ZAG ICE stands out as a [0% ABV soft drink](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) for adults with zesty ingredients such as lime, mint, juniper and Assam tea. While many [non-alcoholic drinks](https://www.trendhunter.com/trends/non-alcoholic-spritz) are designed to imitate what's already out there, this refreshingly different adult soft drink is uniquely its own. This new product is well-suited to those who are seeking more moderation, as well as those who are not drinking. Additionally, the new flavor is vegan-friendly, gluten-free and made without [artificial sweeteners](https://www.trendhunter.com/trends/unsweetened-soft-drinks). ZAG’s co-founder, Jerry Goldberg, says “for those not drinking, the options have been limited with the choice of either alcohol-free versions of alcohol drinks – usually poor tasting alternatives to the real thing – or sweet, unhealthy soft drinks that are usually designed for kids." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 54% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Adult Soft Drinks:** The rise of premium adult soft drinks is an opportunity for creating new, sophisticated flavors that cater to the growing demand for non-alcoholic beverages. - **Low-calorie and Low-sugar Soft Drinks:** The trend towards healthier soft drinks presents innovation opportunities in creating low-calorie and low-sugar alternatives with intriguing flavor profiles. - **Vegan-friendly and Gluten-free Soft Drinks:** The growing popularity of vegan and gluten-free diets opens up opportunities to create refreshing soft drinks that cater to these dietary requirements. ### Who This Affects Most - **Beverage Industry:** The beverage industry can continue to innovate the soft drink category to better cater to health-conscious consumers and those seeking non-alcoholic alternatives. - **Hospitality Industry:** The hospitality industry can use innovative soft drinks like ZAG ICE to offer a sophisticated alternative to alcoholic beverages and cater to a broader range of customers. - **Health and Wellness Industry:** The health and wellness industry can offer soft drinks like ZAG ICE as a low-calorie, low-sugar and vegan-friendly refreshing alternative to sugary drinks that still taste great. ## Related on Trend Hunter - [Alcohol-Free Soft Drinks](https://www.trendhunter.com/trends/social-softs.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/ziggis-energy.md) - [Refreshing Free-From Lemonades](https://www.trendhunter.com/trends/azzero.md) - [Calorie-Free Non-Alcoholic Refreshments](https://www.trendhunter.com/trends/shloer-zero.md) - [Naturally Caffeinated Mushroom Drinks](https://www.trendhunter.com/trends/zooz.md) - [Premium Zero-Alcohol Seltzers](https://www.trendhunter.com/trends/white-claw-0-alcohol.md) - [Zesty Lemon Seltzers](https://www.trendhunter.com/trends/zero-sugar-lemon.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Zero-Alcohol Bloody Mary Mixes](https://www.trendhunter.com/trends/zing-zhang.md)