# Sustainable Fashion Start-ups Zady Looks to Slow Fashion to Create a Design-Centred Ethos By Social Business Editor | Published 2014-04-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/zady References: [facebook](https://www.facebook.com/zady) & [zady](https://zady.com/) Zady is a social enterprise that attempts to [slow down the effects of fast-fashion](https://www.trendhunter.com/trends/wyse-london-preloved). It's a place to shop where you know you are taking the [social, environmental and economic factors](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) into consideration. In an inerview with Q Equinox hat took place in the middle of April, the founders, Maxine Bédat and Soraya Darabi, talked about how they kept their bodies together when it comes to managing a start-up. Anyone who has been part of a start-up, either as one of the key members or even as an employer, knows how time-consuming getting things off the ground can be. **Contact Information** Zady [website](https://zady.com/) Zady on [Facebook](https://www.facebook.com/zady) stone + cloth on [Twitter](https://twitter.com/stoneandcloth?original_referer=https%3A%2F%2Fzady.com%2F&profile_id=506467244&related=zady%2Cmaxinebedat%2Csorayadarabi&tw_i=460186014854565888&tw_p=embeddedtimeline&tw_w=355417673896701954) Zady on [Pinterest](https://www.pinterest.com/zadypins/) Zady on [Google Plus](https://plus.google.com/+Zady/posts) Zady on [Instagram](http://instagram.com/zady) ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Slow Fashion:** The trend of sustainable and ethical fashion to promote environmental and social awareness. - **Social Enterprise:** The trend of incorporating social and environmental missions into business models to create positive impact beyond profits. - **Conscious Consumerism:** The trend of consumers being more aware of the impact of their purchases, particularly in the fashion industry, and demanding transparency and sustainability from brands. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities in sustainable and ethical fashion, incorporating eco-friendly materials, fair labor practices, and transparency in the supply chain. - **Technology:** Disruptive innovation opportunities in creating sustainable fashion through innovative technologies such as 3D printing, recycled materials, and biodegradable fabrics. - **Retail:** Disruptive innovation opportunities in promoting conscious consumerism through alternative retail models, such as rental services, resale platforms, and subscription boxes that offer sustainable and ethical fashion options. ## Related on Trend Hunter - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Sleek Pattern-Heavy Garments](https://www.trendhunter.com/trends/damson-madder.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Affordable Gen Z Apparel](https://www.trendhunter.com/trends/foundry.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Eco-Friendly Professional Apparel](https://www.trendhunter.com/trends/dana-bandi.md)