# Free-From Rolled Tortilla Chips Zack’s Mighty ROLLED Tortilla Chips Come in Two Flavors By Michael Hemsworth | Published 2023-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zacks-mighty-rolled-tortilla-chips References: [snackandbakery](https://www.snackandbakery.com/articles/110099-zacks-mighty-reveals-first-ever-non-gmo-rolled-tortilla-chips) & [zacksmighty](https://zacksmighty.com/)  Zack’s Mighty ROLLED Tortilla [Chips](https://www.trendhunter.com/trends/tortilla-packaging) are positioned as the first and only branded free-from rolled tortilla chip snack for consumers to try out. The snack comes in two flavors including Fiery Nacho and Chile Lime, which are both Non-GMO Project Verified with no artificial colors and are crated with natural ingredients. Shoppers will no doubt recognize the snack on store shelves given the branding that was created by the brand in-house and features vibrant neon branding positioned against a black background. The Zack’s Mighty ROLLED Tortilla Chips are priced at $4.99 per pack and are arriving this month at [Whole Foods Markets](https://www.trendhunter.com/trends/firehook-crackers), [The Fresh Market](https://www.trendhunter.com/trends/12-shots-elderberry) and a range of additional smaller natural retailers. The chips are expected to be a hit amongst consumers with a penchant for the crunchy snack option, but who are searching for a free-from alternative to other varieties on the market. Image Credit: Zack's Mighty ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 37% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Free-from Snacks:** The rise of free-from rolled tortilla chip snacks, like Zack’s Mighty ROLLED Tortilla Chips, presents an opportunity for the snack industry to cater to consumers looking for alternatives to traditional options. - **Natural Ingredients:** Products like Zack’s Mighty ROLLED Tortilla Chips, made with natural ingredients and without artificial colors, highlight the growing trend of consumers seeking healthier and cleaner snacks. - **Non-gmo Verified:** The Non-GMO Project Verified status of Zack’s Mighty ROLLED Tortilla Chips reflects the increasing demand for food products that are genetically modified organism-free, creating opportunities for other brands to meet this consumer preference. ### Where This Applies - **Snack Food:** The introduction of free-from rolled tortilla chip snacks, such as Zack’s Mighty ROLLED Tortilla Chips, presents a disruptive innovation opportunity for the snack food industry to tap into the growing market of health-conscious consumers. - **Natural Food:** The use of natural ingredients in products like Zack’s Mighty ROLLED Tortilla Chips demonstrates a disruptive innovation opportunity for the natural food industry to capitalize on the increasing consumer demand for cleaner and healthier snack options. - **Grocery Retail:** The arrival of free-from rolled tortilla chip snacks, including Zack’s Mighty ROLLED Tortilla Chips, at popular grocery retailers like Whole Foods Markets and The Fresh Market opens up a disruptive innovation opportunity for the grocery retail industry to cater to consumers seeking alternative snack options. ## Related on Trend Hunter - [Spicy Citrus Tortilla Chips](https://www.trendhunter.com/trends/organic-jalapeo-lime-tortilla-chips.md) - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md) - [Flavor-Packed Tortilla Chips](https://www.trendhunter.com/trends/chipoys-rolled-tortilla-chips.md) - [Organic Rolled Tortilla Chips](https://www.trendhunter.com/trends/rolled-tortilla-chips1.md) - [Clean Ingredient Tortilla Chips](https://www.trendhunter.com/trends/island-time-chips.md) - [Store-Brand Tortilla Chips](https://www.trendhunter.com/trends/storebrand-tortilla-chips.md) - [Luchador-Inspired Tortilla Chips](https://www.trendhunter.com/trends/el-nacho-tortilla-chips.md) - [Non-Spicy Rolled Tortilla Chips](https://www.trendhunter.com/trends/takis.md) - [Piquant Plant-Based Tortilla Chips](https://www.trendhunter.com/trends/spicy-nacho-cheeze-tortilla-chips.md)