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# Viral Resurrections
Zach Braff Announces He's Still Alive on YouTube

By Jessica Marcel | Published 2009-10-14 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/zach-braff-is-not-dead
References: [mashable](http://mashable.com/2009/10/13/zach-braff-video/) & [chrisbox](http://www.chrisbox.com/c/dump/p/braff.html)

Don’t worry 'Garden State' and 'Scrubs' fans, Zach Braff is not dead. [Twitter](https://www.trendhunter.com/trends/resurrected-social-media) went crazy with tweets saying that the television and film star had died after a fake Web site built by prankster Chris Laganella went viral.

Laganella had left the page up a while ago thinking that no one but a few friends would see it. However, the rumor became so prevalent that Zach Braff posted a [YouTube](https://www.trendhunter.com/trends/the-vibe-is-right) video declaring that in fact he’s still alive.

The video was a humorous way to combat the rumor and, after Miley Cyrus’ recent attempt at [YouTube declarations](https://www.trendhunter.com/trends/the-daily-snoo), the ‘Zach Braff is not dead’ video came as some welcome comic relief.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 4% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Digital Hoaxes:** Opportunities for creating viral content through fake online announcements or rumors.
- **Celebrity Youtube Videos:** The rise of celebrities utilizing YouTube to directly address rumors or connect with fans.
- **Humorous Social Media Responses:** The use of humor in social media to counteract or address false information or rumors.

### Industries Being Reshaped

- **Entertainment:** Opportunities for celebrities, actors, and influencers to leverage social media to engage with their audience and address false rumors.
- **Digital Marketing:** Strategies for brands to create engaging content that harnesses viral potential and drives online conversations.
- **Social Media Platforms:** Innovation in tools and features on social media platforms to detect and address fake or misleading content.

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