# Middle Eastern Seasoning Blends PC Black Label Launched a Za'Atar Spice Blend for Diverse Flavors By Colin Smith | Published 2025-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/za-atar-spice-blend References: [loblaws](https://www.loblaws.ca/en/za-atar-spice-blend/p/20416289_EA?source=nspt)  The Za'Atar Spice Blend from PC Black Label is a [versatile and flavorful seasoning mix](https://www.trendhunter.com/trends/spicy-goddess-blends) that combines traditional Middle Eastern ingredients. The blend typically includes a mix of dried thyme, sumac, sesame seeds, and salt, which together create a unique and aromatic flavor profile. This spice blend is known for its earthy, tangy, and slightly nutty taste, making it a popular choice for enhancing a variety of dishes. PC Black Label's Za'Atar Spice Blend can be used in a multitude of culinary applications, such as seasoning meats, vegetables, and salads, or as a topping for flatbreads and pita. The blend is also suitable for adding depth to marinades and dressings. The packaging provides instructions for optimal use and storage, ensuring that consumers can enjoy the full flavor and freshness of the blend. This product is available at [Loblaws](https://www.trendhunter.com/trends/Everyday-Better-for-You-Chips) supermarkets and through online grocery services, making it easily accessible for home cooks looking to explore [Middle Eastern flavors](https://www.trendhunter.com/trends/mrs-elswood-made-for-mezze). Image Credit: PC Black Label ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 68% | Activity: 78% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Fusion Flavors:** The introduction of Middle Eastern spice blends into mainstream markets reflects a growing interest in cross-cultural culinary fusions that appeal to adventurous palates. - **Home Cooking Experimentation:** With easy access to versatile seasoning blends, home cooks are more empowered to experiment with new cuisines and flavors, broadening their culinary horizons. - **Culinary Convenience:** Pre-blended spices like Za'Atar provide a convenient way to infuse authentic flavors into everyday meals, catering to consumers seeking both simplicity and gourmet taste in cooking. ### Where This Applies - **Spice Manufacturing:** The rise in popularity of international spice blends presents an opportunity for spice manufacturers to innovate and diversify their product portfolios to meet the demand for global flavors. - **Grocery Retail:** Supermarkets can leverage the growing trend of global cuisine by expanding their international food sections, attracting customers interested in diverse flavor profiles. - **Online Food Retail:** Online grocery platforms can capitalize on the trend by offering a wide array of global spices and blends, appealing to convenience-focused consumers who seek international products. ## Related on Trend Hunter - [Better-For-You Spice Blends](https://www.trendhunter.com/trends/superfood-sprinkle.md) - [Modern Arabic Food Brands](https://www.trendhunter.com/trends/modern-arabic-food-brand.md) - [Bold Zesty Lemmon Seasonings](https://www.trendhunter.com/trends/lemon-pepper-seasoning.md) - [Authentic Middle Eastern Products](https://www.trendhunter.com/trends/authentic-middle-eastern-products.md) - [Flavorful Deep-Fried Cheese Sticks](https://www.trendhunter.com/trends/halloom-cheese-sticks.md) - [Middle Eastern Meal Starters](https://www.trendhunter.com/trends/meal-starter.md) - [Griddled Za’atar Flatbreads](https://www.trendhunter.com/trends/griddled-zaatar.md) - [Spanish-Style Spice Blends](https://www.trendhunter.com/trends/tomatador.md) - [One-Step Spice Mixes](https://www.trendhunter.com/trends/just-spices.md)