# Brand-Specific Operating Systems The 'Z3' Phone by Samsung Uses a Tizen-Powered Operating Platform By Ady Floyd | Published 2015-10-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/z3-phone References: [fortune](http://fortune.com/tag/tizen-operating-system/) & [en.yibada](http://en.yibada.com/articles/74340/20151015/samsung-s-made-for-india-z3-phone-uses-tizen-os-not-android.htm) Tech giant [Samsung](https://www.trendhunter.com/trends/samsung-6) created the 'Z3' phone as an updated version of its highly successful '[Z1](https://www.trendhunter.com/trends/legion-go-lite)' model. The smartphone has officially been released in India and costs about $100. The highlighting feature of the Z3 phone is it dismissal of the Android-based operating system. Instead, the phone uses a Tizen operating system. This is a more accessible platform for the brand to use, which will allow it to cater more directly to the user-specific needs of consumers in India. Additionally, the phone will feature a more user-friendly experience with its five inch high-definition resolution screen. There is also and eight-megapixel camera, which is identical to "Samsung’s mid-range devices in more developed markets." The entire phone is powered by a "64-bit [Qualcomm](https://www.trendhunter.com/trends/nex-computing-nexphone) Snapdragon 410 chipset paired with 1GB of RAM and 8GB of internal storage." ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Brand-specific Operating Systems:** Major tech brands are exploring custom operating systems for mobile devices. - **Regional Customization:** Custom operating systems allow for better catering to consumer needs on a region-by-region basis. - **Non-android Options:** Operating systems other than Android are being tested and developed by smartphone manufacturers. ### Where This Applies - **Smartphone Manufacturing:** Smartphone manufacturers are exploring new operating systems to better serve their consumers. - **Tech Innovation:** Custom operating systems are a sign of tech innovation in the mobile device industry. - **Regional Marketing:** Regional customization via operating system development opens the door for targeted marketing opportunities. ## Related on Trend Hunter - [Linux-Powered Smartphones](https://www.trendhunter.com/trends/jolla-phone.md) - [Triple Operating System Smartphones](https://www.trendhunter.com/trends/nex-computing-nexphone.md) - [AI-Powered Smartphone Trios](https://www.trendhunter.com/trends/samsung-6.md) - [Minimalist Smartphone Operating Systems](https://www.trendhunter.com/trends/nothing-os-40.md) - [Open-Source Flagship Smartphones](https://www.trendhunter.com/trends/opensource-flagship-smartphone.md) - [Accessible Smartphone Operating Systems](https://www.trendhunter.com/trends/android-12-go-edition.md) - [Streamlined Phone Operating Systems](https://www.trendhunter.com/trends/hyperos.md) - [Foldable Crease-Free Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-z-fold-se.md) - [Mid-Range Productivity Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-a03.md)