# Korean-American Dolls 'Z Yang' is American Girl's First-Ever Korean Doll By Laura McQuarrie | Published 2017-05-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/z-yang References: [hellogiggles](http://hellogiggles.com/meet-american-girls-first-ever-korean-american-doll/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [americangirl](http://www.americangirl.ca/shop/dolls/z-yang) American Girl recently introduced its fans to the first-ever [Korean-American doll](https://www.trendhunter.com/trends/lunar-new-year-doll) in its collection called 'Z Yang.' As with all American Girl dolls, Z Yang has a full backstory and plenty of interests that bring her character to life. As a doll with a passion for filmmaking, Z Yang is being introduced to American Girl fans with her own [YouTube](https://www.trendhunter.com/trends/american-girl-1) web series called Z's Crew. The doll is also sold with a variety of [film-related accessories](https://www.trendhunter.com/trends/rainbow-highs), including a tripod, cameras, smartphones, video cameras and a desk for editing. With the doll, American Girl is also selling a book called 'The Real Z,' which describes the story of Z Yang and the making of her documentary. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Representation in Dolls:** The introduction of 'Z Yang' as American Girl's first-ever Korean doll represents the trend of inclusivity and diversity in the doll industry. - **Marketing Through Youtube:** The creation of Z Yang's YouTube web series 'Z's Crew' showcases the trend of using digital platforms, like YouTube, for promoting and engaging with customers. - **Cross-media Storytelling:** The release of the book 'The Real Z' alongside the doll highlights the trend of cross-media storytelling, where characters and narratives extend beyond a single medium. ### Where This Applies - **Doll Industry:** The doll industry can explore the opportunity to create more diverse and representative dolls to mirror the multicultural society and cater to a wider range of customers. - **Digital Marketing Industry:** The digital marketing industry can capitalize on the rising trend of using YouTube and other digital platforms to effectively market products and engage with target audiences. - **Publishing Industry:** The publishing industry can adapt to the trend of cross-media storytelling by exploring partnerships with other media platforms to expand the reach and engagement of book releases. ## Related on Trend Hunter - [Authentic Asian-American Dolls](https://www.trendhunter.com/trends/the-jilly-doll.md) - [Storytelling Snowboarding Dolls](https://www.trendhunter.com/trends/2022-american-girl.md) - [Virtual Doll-Focused Metaverses](https://www.trendhunter.com/trends/american-girl-1.md) - [Mixed Heritage Dolls](https://www.trendhunter.com/trends/riley-by-jilly-bing.md) - [Curl Care Dolls](https://www.trendhunter.com/trends/healthy-roots-dolls.md) - [Inspiring Entreprenurial Dolls](https://www.trendhunter.com/trends/american-girl-2025-girl-of-the-year.md) - [Albino Fashion Dolls](https://www.trendhunter.com/trends/inclusive-doll-line.md) - [Lunar Celebration Collector Dolls](https://www.trendhunter.com/trends/chinese-new-year-collector-doll.md) - [Doll-Themed Bag Series](https://www.trendhunter.com/trends/state-bags-and-american-girl.md)