# Influencer-Approved Eyewear Capsules Z SUPPLY Debuts a Capsule Collection with The Salty Blonde By Kanesa D | Published 2024-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/z-supply References: [fox44news](https://www.fox44news.com/business/press-releases/cision/20240321LA66901/z-supply-launches-capsule-eyewear-collection-with-the-salty-blonde/) & [zsupplyclothing](https://zsupplyclothing.com/)  Z SUPPLY is introducing a new collection called Eye Candy, tapping the influencer Halley Elefante, also known as The Salty Blonde. Highlights from the collection include the Staycation, Dayglow, and [Joyride](https://www.trendhunter.com/trends/joyride-collection) frames. Each piece in the collection features a metal trim, branded template, and a corduroy pouch, while the glasses themselves are marketed as providing 100% UVA, UVB, and UVC protection. "I am so excited that I collaborated with Z SUPPLY on this amazing eyewear collection," Elefante said. "The design process was such an incredible experience, and I am so glad to be able to finally share the news. I can't wait to see all the fun memories people capture in them." The new Eye Candy collection is available online at the Z SUPPLY website. Image Credit: Ann Haritonenko ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 34% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Influencer-collaborated Collections:** Exploring new design territories through influencer partnerships with fashion brands. - **Fashion Brand Eyewear Collaborations:** Creating exclusive eyewear lines in collaboration with influencers to enhance brand reach and appeal. - **Functional Eyewear Accessories:** Incorporating innovative features like metal trims and corduroy pouches in eyewear collections to elevate user experience. ### Industries Being Reshaped - **Fashion:** Fashion industry embracing influencer collaborations to drive product innovation and consumer engagement. - **Eyewear:** Eyewear industry witnessing a surge in collaborative collections and advanced features to cater to evolving consumer preferences. - **E-commerce:** E-commerce platforms leveraging influencer partnerships in launching exclusive product lines to attract a wider customer base. ## Related on Trend Hunter - [Influencer-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/dezi.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Prescription Eyewear Line Expansions](https://www.trendhunter.com/trends/quays-optical-line.md) - [Social Media Starlet Eyewear](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md)