# Secret Society Spreads A Hot Mob of Models in the Z Magazine's 'Stand der Dinge' Editorial By Katherinev123 | Published 2009-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/z-magazine-stand-der-dinge References: [designscene.net](http://www.designscene.net/2009/09/claudia-knoepfel-stefan-indlekofer-for.html) & [indlekofer-knoepfel.ch](http://www.indlekofer-knoepfel.ch/) A whole slew of drool-worthy male models grace the pages of the Z Magazine's ‘Stand der Dinge’ (State of Things) editorial, shot by Claudia Knoepfel and Stefan Indlekofer. The Z Magazine ‘Stand der Dinge’ spread features a large cast of male models including Doug Bell, Lyle Lodwick, Tyler Riggs and Clinton Weber, wearing black turtlenecks, [snappy suits](https://www.trendhunter.com/trends/luxury-menswear-campaign) and wayfarers. It also features an unidentified female model who seems to be the leader of the men in a devilishy [haute group](https://www.trendhunter.com/trends/the-bergdorf-soire) of secrety society members from the 50s. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 49% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Male Model Fashion:** The trend towards fresh and innovative male fashion is growing, creating an opportunity for new and disruptive design. - **Secret Society Marketing:** The trend of using secret society motifs in fashion marketing campaigns opens up a new angle for approaching advertising to create a unique and memorable message. - **Editorial Photography:** The trend of using artistic and creative photography in editorials is increasing, offering opportunities to push the envelope and explore new visual concepts. ### Where This Applies - **Fashion:** The fashion industry has an opportunity to capitalize on the trend of using secret societies to create new fashion lines that utilize the motif. - **Photography:** The photography industry can explore the trend of using artistic and creative photography in editorials to push the envelope and create a new style of photography. - **Advertising:** The advertising industry can utilize the trend of secret societies in marketing campaigns to create unique and memorable messages that stand out from the crowd. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)