# Google-Eyed Branding The Z Energy Drink Packaging is Too Cute for Words By Shiori Mine | Published 2012-05-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/z-energy-drink References: [thedieline](http://www.thedieline.com/blog/2012/5/4/concept-packaging-z-energy.html) & [designbyface](http://www.designbyface.com/project/z-energy) The Z Energy drink design will have you smiling before you even take a sip of the stimulating beverage. The cuddly personified packaging was conceptualized by [Face Creative](https://www.trendhunter.com/trends/neck-face-1) for a proposed line of energy drinks in Juarez, Mexico. Although the products never reach the consumer market, the googly eyed characters are charming to say the least. The smiling cans appear to be outfitted with energy-themed personalities. The snowy character is adorned with a flashy lightning bolt emblem on its side, while the green-eyed creature is dressed up with a workout appropriate sweatband. The [childlike design](https://www.trendhunter.com/trends/wave-kids) stands out amongst the more [aggressive branded energy drinks](https://www.trendhunter.com/trends/playboy-energy-drink) in today's market. The Z Energy cans are as fun to look at as they are to guzzle down. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Personified Packaging:** Exploring the trend of using character designs on packaging to create a more engaging and memorable consumer experience. - **Emotional Branding:** Embracing the power of evoking emotions through packaging design to create a deeper connection with consumers. - **Differentiation Through Playfulness:** Leveraging playful and whimsical packaging designs to differentiate energy drink brands in a crowded market. ### Who This Affects Most - **Beverage Packaging:** Opportunity for beverage packaging companies to innovate and create unique, engaging designs that stand out on store shelves. - **Branding and Marketing:** Opportunity for branding and marketing professionals to explore the use of character designs and emotional branding for product differentiation. - **Energy Drink:** Opportunity for energy drink companies to disrupt the market with fun, personified packaging designs that appeal to a wider consumer base. ## Related on Trend Hunter - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Phosphorescent Energy Drink Cans](https://www.trendhunter.com/trends/dynamit.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/ziggis-energy.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md)