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# Convertible Creative Laptops
The Vaio Z Canvas is Targeted Towards Artists and Photographers

By Rahul Kalvapalle | Published 2015-10-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/z-canvas
References: [engadget](http://www.engadget.com/2015/10/06/vaio-z-canvas-price-us/) & [us.vaio](https://us.vaio.com/)

The Z Canvas is a new convertible PC offered by VAIO, the personal computer brand that was formally part of [Sony](https://www.trendhunter.com/trends/sony-zv1-ii) but has since spun off.

This particular computer is fully convertible and comes with a 12.3-inch screen. Powered by WIndows 10, the Vaio Z Canvas has a stylus that is capable offering up to 1024 levels of sensitivity, which is sure to appeal to creative types.

The machine also comes with a wireless keyboard and an ultra-sharp screen that makes it ideal for photographers, sketchers and graphic designers.

Visually creative people have very specific computing needs so no regular old laptop will do anymore. The Z Canvas is designed to appeal to this crowd. With its excellent visual display specs and compact size, this is the perfect artists' computer.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 51% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Why This Trend Is Growing

- **Convertible Laptops for Creatives:** The trend is to design computers that cater to the specific needs of creative individuals, including offering stylus support and ultra-sharp displays.
- **Stylus Technology:** Technology that can offer high sensitivity levels like the 1024 levels incorporated into Vaio's stylus will become increasingly relevant for artists, designers and other creatives.
- **Compact Computing Devices:** With more people working from home or on-the-go, compact computing devices like the Vaio Z Canvas offer a convenient and portable solution for creative professionals.

### Industries Being Reshaped

- **Personal Computing:** The personal computing industry can use this trend as an opportunity to create more products that cater to specific market segments, like the creative industry.
- **Photography:** The photography industry can explore the potential to recommend high-performing, creative laptops like the Vaio Z Canvas to their clients.
- **Graphic Design:** The graphic design industry can begin to adapt their workflows to incorporate stylus technology into their work, effectively expanding the range of work they can produce.

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