# Digitalized Camo Basketball Shoes The adidas YZY QNTM Sneakers Boast a Futuristic Design By Amy Duong | Published 2020-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yzy-qntm References: [highsnobiety](https://www.highsnobiety.com/p/adidas-yzy-qntm-teal-blue-release-date-price/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) Kanye West's streetwear brand with [adidas](https://www.trendhunter.com/trends/vol-9), [Yeezy](https://www.trendhunter.com/trends/sand-colorway), launches the new YZY QNTM sneaker model for the season in a bright colorway update. The sneakers are inspired by basketball and designed to suit the purpose as well with its sturdy structure. The brand had confirmed rumors that the YZY QNTM is officially set to launch on October 10th. The new and bold colorway boasts the name 'Teal Blue' and will be available in all different sizes for the whole family. The upper sees a [digi-camo design](https://www.trendhunter.com/trends/leaf-camo) in teal blue with a toe box made from soft suede materials. Additional details include the reflective details at the heel before it is rounded out with the Boost cushioning. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Streetwear Sneakers:** Opportunity for other streetwear brands to create bold and unique sneaker designs. - **Digitalized Design:** Opportunity for fashion brands to incorporate digitalized patterns and designs into their products. - **Reflective Details:** Opportunity for athletic brands to integrate reflective details into their footwear for added visibility during night-time activities. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore incorporating digitalized designs into their clothing and accessories. - **Athletics:** Athletic brands can innovate by adding reflective details to their performance footwear and apparel. - **Streetwear:** Streetwear brands can capitalize on the trend by creating streetwear sneaker designs with bold colorways and unique patterns. ## Related on Trend Hunter - [Sporty Dynamic Futuristic Footwear](https://www.trendhunter.com/trends/vol-9.md) - [Stealthy Dynamic Basketball Shoes](https://www.trendhunter.com/trends/mad-iiinfinity.md) - [Tactical Camo-Tinged Sneakers](https://www.trendhunter.com/trends/book-1-sneaker.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Futuristic Silver Tonal Footwear](https://www.trendhunter.com/trends/crazy-2.md) - [Contrast Tonal Basketball Shoes](https://www.trendhunter.com/trends/ja-2-2.md) - [Otherworldly-Inspired Tonal Basketball Shoes](https://www.trendhunter.com/trends/alien-safari.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md)