# International Women's Day Campaigns The YWCA Launches 'Rebook It' to Ensure the Date is Marked By Georgia Wray Norsten | Published 2025-03-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ywca-launches References: [rebook-it](https://rebook-it.com/)  In response to [Google](https://www.trendhunter.com/trends/planner-app) quietly removing International Women’s Day from its calendar app, YWCA Metro Vancouver is taking action with its new 'Rebook It' initiative -- a simple yet powerful tool that allows users to restore March 8 as an annual event on their digital calendars. International Women’s Day has been a pivotal moment for progress for over a century. YWCA’s campaign ensures it stays visible despite the tech giant’s quiet decision to phase out certain [diversity, equity, and inclusion initiatives](https://www.trendhunter.com/trends/canadian-womens-foundations). Anyone can add IWD to their Google Calendar with a single click, reinforcing the day’s importance in the [fight for gender equality](https://www.trendhunter.com/trends/girls-education1). 'If tech won’t mark the date, we will,' says Amy Juschka, Director of Communications and Advocacy at YWCA Metro Vancouver. Join the movement and ensure International Women’s Day remains a priority. Visit Rebook-It.com to reclaim the date and keep the momentum going. Image Credit: YWCA ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 34% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Digital Calendar Advocacy:** Organizations prioritize direct-to-user solutions for embedding significant dates like International Women's Day into personal digital calendars. - **Grassroots DEI Movements:** Grassroots initiatives are gaining traction as a countermeasure to address the reduction of diversity, equity, and inclusion efforts by large tech corporations. - **Event Visibility Restoration:** There is a growing trend of advocacy groups creating tools to ensure the prominence of important cultural and social event dates amidst changing corporate priorities. ### Where This Applies - **Digital Calendars:** The digital calendar sector is intersecting with social advocacy, allowing organizations to embed culturally significant dates directly into user interfaces. - **Non-profit Advocacy:** Non-profit organizations are leveraging technology to maintain the visibility and significance of social campaigns and awareness events. - **Tech and Social Impact:** The intersection of technology with social impact efforts is creating a realm where social campaigns are facilitated by digital innovation to regain their intended visibility. ## Related on Trend Hunter - [International Women’s Day Events](https://www.trendhunter.com/trends/womencentric-celebrations.md) - [Women-Honoring Creator Campaigns](https://www.trendhunter.com/trends/xtool.md) - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Global Inclusive Retail Initaitives](https://www.trendhunter.com/trends/women-led-wednesday.md) - [Menstrual Health Day Initiatives](https://www.trendhunter.com/trends/menstrual-health-day.md) - [Women's Day-Inspired Handbag Collections](https://www.trendhunter.com/trends/hie.md) - [Women-Focused Digital Safety Initiatives](https://www.trendhunter.com/trends/the-durex-blocker.md)