# Dead Celebrity Auctions The Life of Yves Saint Laurent is Up for Auction By Jacqueline Parrish | Published 2009-12-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/yves-saint-laurent References: [telegraph](http://www.telegraph.co.uk/fashion/fashionpicturegalleries/6538231/Furniture-paintings-and-items-from-the-home-of-fashion-designer-Yves-Saint-Laurent-go-on-auction.html) & [ysl](http://www.ysl.com/INT/en/index.aspx) After the recent passing of one of the greatest style icons of our time, the entire life, it seems, of designer Yves Saint Laurent is being put on the auction block at prestigious Christie's auction house. [Furniture, paintings, lamps, chandeliers, and statues](https://www.trendhunter.com/trends/yves-salomon) from the house of Yves Saint Laurent and his partner Pierre Berge are set to be auctioned off in Paris from November seventeenth, to the twentieth. **Implications** - When icons pass away, the fans of the person feel a strong desire to purchase products that will keep the memory alive. Companies can capitalize on this by making products that are seen as a tribute to the deceased icon. Ideas such as [auctions prevent some fans from purchasing](https://www.trendhunter.com/trends/collectible-art) as they may not have the funds, therefore, highly sought after mementos need to be affordable. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 51% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Legacy Auctions:** A new market for auctioning off the possessions of deceased icons creates an opportunity for innovative products that commemorate their legacy. - **Affordable Memorabilia:** Developing affordable, yet meaningful, products to satisfy the demand for deceased icon memorabilia can disrupt the traditional high-end auction market. - **Customized Mementos:** Providing personalized, unique keepsakes that capture the essence of individuals' icons can create new avenues for memorialization. ### Who This Affects Most - **Retail:** Retailers can create a new inventory of products with legacy auction memorabilia. - **Art:** Artists and auction houses can collaborate to develop innovative and affordable auction products that commemorate the legacy of icons. - **Interior Design:** Interior designers can create personalized spaces that include customized mementos of deceased icons. ## Related on Trend Hunter - [Collectibles-Focused Auction Departments](https://www.trendhunter.com/trends/department-x.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Designer-Headed Vintage Auctions](https://www.trendhunter.com/trends/margherita-maccapani-missoni.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Inaugural Luxury Furniture Brands](https://www.trendhunter.com/trends/karl-lagerfelds-namesake-brand.md) - [Design-Forward Funerary Urn Exhibitions](https://www.trendhunter.com/trends/funerary-urn.md) - [Luxurious Ephemeral Art Galleries](https://www.trendhunter.com/trends/sho-shibuya.md) - [K-Pop Idol Wardrobe Auctions](https://www.trendhunter.com/trends/lisa-off-duty.md) - [Parisian Flagship Boutiques](https://www.trendhunter.com/trends/saint-laurent-avenue-montaigne.md)