# Heart Thong Sandals Yves Saint Laurent's LOVE-ly Footwear By jelalyn | Published 2008-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yves-saint-laurent-love-ly References: [couturescoop](http://www.couturescoop.com/content/ysl-gives-your-feet-some-love) & [ysl](http://www.ysl.com/) We've barely begun to wind down from our New Year's fetes and already we're starting to see [Valentine's themed merchandise](https://www.trendhunter.com/trends/valentines-day-gift-selection) hit stores. One designer who's obviously excited for the occasion is Yves Saint Laurent. The brand has just released its [Valentine's Day-worthy thong sandals](https://www.trendhunter.com/trends/valentines-lookbook). It's the heart, of course, that makes the "Heart Thong Sandals" oh so Valentine-ish. Forget what occasion that heart connotes; your heart will definitely cry out for you to buy one of these when your eyes fall on the stylish gold strap and the iconic [YSL](https://www.trendhunter.com/trends/sephora-spring-savings-event) logo... and you would wish it was summer already, too. Available in white, pink or black, the YSL LOVE-ly thongs costs $195 a pair. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Valentine's Day-themed Merchandise:** Opportunity for businesses to capitalize on the trend by offering unique and creative Valentine's Day products. - **Heart-shaped Footwear:** Innovation opportunity for footwear brands to design and market heart-shaped shoes for special occasions. - **Iconic Branding on Footwear:** Opportunity for brands to incorporate their iconic logos and branding on footwear to create a distinctive and recognizable product. ### Who This Affects Most - **Fashion and Retail:** Fashion retailers can introduce Valentine's Day-inspired fashion collections and accessories. - **Footwear:** Footwear manufacturers and designers can explore new designs incorporating heart-shaped elements. - **Luxury Fashion:** Luxury fashion brands can create exclusive and limited-edition heart-themed products to appeal to their target market. ## Related on Trend Hunter - [Romantic Sneaker Releases](https://www.trendhunter.com/trends/aldo-heartstep.md) - [Pastel-Colored Valentine’s Day Footwear](https://www.trendhunter.com/trends/heydude-x-sweethearts-collection.md) - [Valentines-Inspired Clog Designs](https://www.trendhunter.com/trends/crocs-5.md) - [Valentine's-Inspired Sneakers](https://www.trendhunter.com/trends/valentines-day-2025-sneakers.md) - [Romantic Low-Cut Sneakers](https://www.trendhunter.com/trends/valentines-day-1.md) - [Y2K-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/valentino-garavani-1.md) - [Romantic Cherry-Print Accessories](https://www.trendhunter.com/trends/coach-valentines-day.md) - [Curated High-End V-Day Collections](https://www.trendhunter.com/trends/valentines-day-gift-selection.md) - [Casual Red-Tonal Shoes](https://www.trendhunter.com/trends/adidas-embraces-valentines-day.md)