# City Chic Campaigns The Yves Saint Laurent Fall 2011 Ads Star Raquel Zimmermann By Meghan Young | Published 2011-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yves-saint-laurent-fall-2011 References: [fabsugar](http://www.fabsugar.com/Yves-Saint-Laurent-Fall-Ad-Campaign-18088270) & [ysl](http://www.ysl.com) There is a coolness about the Yves Saint Laurent Fall 2011 ad campaign that can only be achieved by [city chic individuals](https://www.trendhunter.com/trends/back-to-the-city). Although clearly elegant and sophisticated, each look has an edginess that only those in urban surroundings would experiment with -- albeit on a larger scale, of course. As if to solidify this notion, the campaign uses a [typical New York City backdrop](https://www.trendhunter.com/trends/bergdorf-goodmans). Photographed by Inez van Lamsweerde and Vinoodh Matadin, there is also a masculinity in each of the [Yves Saint Laurent Fall 2011 print ads](https://www.trendhunter.com/trends/auteur-studios-fall-2025), even the ones that are going for a more feminine, glamorous look. This is achieved not only through the use of collared shirts and androgynous prints, but also through Raquel Zimmermann's short hairdo. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **City Chic Fashion:** Fashion that combines sophistication with edginess for urban environments. - **Androgyny in Ads:** Using masculine elements in fashion ads to appeal to a broader audience. - **Urban Backdrops:** Using cityscapes as a backdrop for fashion ads to convey a metropolitan vibe. ### Who This Affects Most - **Fashion:** Innovative fashion designers can experiment with blending sophisticated and edgy elements to appeal to urban consumers. - **Advertising:** Ad agencies can explore the use of androgynous elements in ads to appeal to a broader audience. - **Photography:** Photographers can experiment with urban backdrops to create a metropolitan vibe in their work. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md)