# Closely Clutched Fragrance Ads The Yves Saint Lauren Opium Campaign is Seductive By Marriska Fernandes | Published 2012-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yves-saint-lauren-opium-campaign References: [fashiongonerogue](http://fashiongonerogue.com/emily-blunt-yves-saint-laurent-opium-fragrance-campaign-patrick-demarchelier/) & [ysl](http://www.ysl.com/default/) Even though [celebrity campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection) are common, the Yves Saint Lauren Opium campaign rises above the rest, featuring the sensual star Emily Blunt in a seductive demeanor. The 'Adjustment Bureau' star is all set to take out Beyonce and Scarlett Johansson with her scintillating looks and steamy poses. Her red-tinged hair and plunging deep black blazer will be hard to resist for many readers. Lensed by Patrick Demarchelier, the Yves Saint Lauren Opium campaign will knock your socks off and make you wish you owned this [jaunty bottle of fragrance](https://www.trendhunter.com/trends/art-of-perfuming). Blunt has the "it" factor that makes this campaign an all-time hit with both men and women, making many rush out to buy this fragrance. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity Fragrance Campaigns:** Celebrity fragrance campaigns are becoming more common with a focus on engaging stars with the 'it' factor that resonate with both men and women. - **Seductive Ad Campaigns:** Brands are exploring more seductive advertising campaigns by featuring steamy poses and sensuality to create a striking emotional connection with potential consumers. - **Product-focused Photography Campaigns:** More brands are utilizing product-focused photography campaigns that focus on creating clear and attention-grabbing visuals of their products. ### Industries Being Reshaped - **Fragrance Industry:** The fragrance industry can tap into the trend for celebrity fragrance campaigns and seductive ad campaigns to make their products more alluring to buyers. - **Fashion Industry:** Fashion companies and designers can incorporate seductive advertising campaigns to create a striking emotional connection with consumers and attract potential buyers. - **Photography Industry:** The photography industry has an opportunity to work with companies to create product-focused campaigns that center on creating clear and attention-grabbing visuals of their products. ## Related on Trend Hunter - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)