# Gorgeous Ghostly Shoots This Haunting Yves Borgwardt Photography Subtly Stands Out By Josh Triantafilou | Published 2012-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yves-borgwardt References: [behance.net](http://www.behance.net/gallery/JNC-Magazine-0112/2951941) & [yvesborgwardt](http://yvesborgwardt.com/40284/portfolio) From just a passing glance, these Yves Borgwardt photos linger in the corner of one's eye. This is not to say that they are abrasive or disturbing; quite the opposite, they are graceful and elegant. One has a sense of fleeting motion when looking at them. In a way, they are almost haunting. Yves Borgwardt is principally a fashion photographer. In the world of fashion, no one wants to be a wallflower; it is important to stand out from one's competitors. Still, being obnoxiously loud can and does turn many people off. When everyone is yelling, everyone yells louder. Yves Borgwardt manages to capture the viewer's attention subtlety. Sometimes, lowering one's voice, almost whispering requires those around one to lower their voice and listen closer. This is the effect Yves Borgwardt achieves. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 87% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Subtle Attention:** Yves Borgwardt's photography demonstrates the power of subtlety to capture viewer's attention. - **Fleeting Motion:** Yves Borgwardt's photos evoke a sense of fleeting motion, creating visually dynamic narratives. - **Haunting Elegance:** Yves Borgwardt's hauntingly elegant photography intrigues and resonates with viewers. ### Who This Affects Most - **Fashion:** The fashion industry can explore subtle yet impactful photography to enhance brand differentiation and engagement. - **Visual Arts:** The visual arts industry can embrace the concept of fleeting motion in order to create visually dynamic and captivating artwork. - **Advertising:** The advertising industry can leverage hauntingly elegant imagery to evoke emotional responses and create memorable brand experiences. ## Related on Trend Hunter - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Art-Inspired Streetwear Exhibits](https://www.trendhunter.com/trends/silent-echoes.md) - [Ethereal Light Designs](https://www.trendhunter.com/trends/peter-kovacsy.md) - [Ghostly Collaboration Camera Models](https://www.trendhunter.com/trends/hodinkee-x-leica-q2-ghost.md) - [Luxurious Ephemeral Art Galleries](https://www.trendhunter.com/trends/sho-shibuya.md)