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# Individuality-Injecting Exhibits
The Yves Behar 'TechnoCRAFT' Showcases Uber-Unique Designs

By Meghan Young | Published 2010-07-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/yves-behar-technocraft
References: [fastcodesign](http://www.fastcodesign.com/1661869/injecting-soul-into-chilly-modern-design) & [ybca.org](http://www.ybca.org/tickets/production/view.aspx?id=11231)

Like almost everything else in the world, design has fallen victim to mass marketing and mob mentality. The Yves Behar 'TechnoCRAFT' exhibition, however, shows that there's a growing group of designers set on creating work based on individuality.

Opening at San Francisco's Yerba Buena Center for the Arts, the Yves Behar 'TechnoCRAFT' exhibition focuses particularly on six avenues of expression: Crowdsourcing, Platforms, Blueprints, Hacks, InCompletes and Modules. Through these techniques, artists around the world have been imbuing emotion and soul into otherwise inanimate objects.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 52% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Individuality-injecting Designs:** Designers are embracing individuality to create unique and personalized products.
- **Crowdsourcing:** Designers are harnessing the power of crowdsourcing to gather ideas and create innovative products.
- **Emotional Design:** Designers are infusing emotion and soul into objects, making them more than just functional items.

### Sectors Adopting This

- **Art and Design:** The art and design industry can explore new avenues to create individualistic and emotionally resonating products.
- **Technology:** Technology companies can leverage crowdsourcing platforms and techniques to create disruptive and innovative products.
- **Manufacturing:** Manufacturing companies can explore modular approaches and hacks to create unique and customizable products.

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