# Elegantly Retro Beauty Portraits The Yve by Koty 2 Image Series Channels 40s Glamour By Jana Pijak | Published 2013-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yve-by-koty-2 References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/yve-by-koty-2-make-up-trendy/) & [koty2](http://www.koty2.com/) The Yve by Koty 2 image series graces the latest publication of Make-up Trendy magazine. The VOX Models face is outfitted by wardrobe stylist Ania Michułka who dresses her in [retro-inspired fashions](https://www.trendhunter.com/trends/vintage-soul-collection) from Portobello Vintage Butik. These timeless womenswear staples exude a classically elegant and feminine air. Channeling a 1940s vixen, Yve poses amidst a studio setting and pulls off sultry and [dramatic cosmetic looks](https://www.trendhunter.com/trends/i-play-beauty-campaign) courtesy of makeup artist Kamila Piotrowicz. Moreover, the model beauty shows off an array of [chic hairstyles](https://www.trendhunter.com/trends/unseenbeauty-initiative) by Klaudiusz Iciek that are a nod to a past era aesthetic. The Yve by Koty 2 image series for Make-up Trendy magazine showcases retro sophistication both in its choice of wardrobe and cosmetic applications that pay homage to 40s era elegance. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 75% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Retro-inspired Fashion:** Opportunity for fashion industry to infuse classic elegance into their designs. - **Vintage-inspired Beauty:** Opportunity for beauty industry to incorporate classic 1940s looks into their cosmetic applications. - **Nostalgic Aesthetics:** Opportunity for creative industries to revive past era aesthetics while infusing modern elements. ### Industries Being Reshaped - **Fashion Industry:** Fashion industry has an opportunity to tap into demand for retro-inspired clothing. - **Beauty Industry:** Beauty industry has an opportunity to incorporate classic 1940s looks into their cosmetic applications. - **Creative Industries:** Creative industries have an opportunity to revive past era aesthetics while infusing modern elements in their work. ## Related on Trend Hunter - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md)