# Subtly Citrusy Potato Sticks Yuzu Salt Jagariko by Calbee Offers a Pleasing Yuzu Rind Aftertaste By Joey Haar | Published 2017-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yuzu-salt-jagariko References: [nashinohana.net](http://nashinohana.net/2016/08/yuzu-salt-jagariko-by-calbee/) & [calbee.co.jp](http://www.calbee.co.jp/jagarico/) [Calbee](https://www.trendhunter.com/trends/asian-style-chips), the Japanese snack company, has gone with a new and notably subtle flavor combination in its [Yuzu](https://www.trendhunter.com/trends/yuzu-zest-japanese-tempura-veggie-mix) Salt Jagariko snacks. As their name suggests, the flavor -- which is a seasonal offering in Calbee's Jagariko lineup -- is a combination of salt and yuzu, the Japanese citrus fruit reminiscent of grapefruit with hints of mandarin. Jagariko itself is a type of Japanese snack food that is a cross between a kettle-cooked potato chip and a Cheeto. The crunchy snacks come in all sorts of flavors, but they typically have a far more subtle profile when compared to the intense flavors of American snack foods. The Yuzu Salt Jagariko is a summer offering from Calbee. The citrus of the yuzu only comes through in the aftertaste, making it a snack that is best savored and appreciated slowly. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Subtle Flavor Combinations:** There is an opportunity for companies to explore and market snack products with unique and subtle flavor combinations, like the Yuzu Salt Jagariko snacks. - **Seasonal Snack Offerings:** Introducing limited edition seasonal snacks, like the Yuzu Salt Jagariko, can create excitement and drive sales for snack companies. - **Cultural Ingredient Adoption:** Incorporating unique regional ingredients, such as yuzu, into snack products can delight consumers and differentiate a company's offerings in the market. ### Where This Applies - **Snack Food Industry:** The snack food industry can explore innovative flavors and seasonal offerings to cater to changing consumer preferences and stand out in a crowded market. - **Food Manufacturing Industry:** For food manufacturers, there is an opportunity to experiment with different ingredients and develop unique snack products that appeal to a diverse range of consumer tastes. - **Import and Export Industry:** Exploring the import and export of unique ingredients, like yuzu, can open up new market opportunities and enable companies to provide innovative snack options with international flavors. ## Related on Trend Hunter - [Japanese Cuisine Snack Mixes](https://www.trendhunter.com/trends/yuzu-zest-japanese-tempura-veggie-mix.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Asian Cuisine Snack Cakes](https://www.trendhunter.com/trends/jaffa-cakes-yuzu-lemon.md) - [Yuzu-Flavored Sparkling Waters](https://www.trendhunter.com/trends/made-with-real-fruit.md) - [RTD Yuzu Refreshment](https://www.trendhunter.com/trends/yuzu-ade.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md) - [Savory Citrus Juices](https://www.trendhunter.com/trends/sudachi-juice.md) - [Seafood-Flavored Snack Chips](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips.md) - [Japanese Chili Pastes](https://www.trendhunter.com/trends/trader-joes-yuzu-kosho.md)