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# Regal Jewelry Collections
Yunus & Eliza's Game of Thrones Jewelry Line is Worn on The Show

By Mary Van Puymbroeck | Published 2017-07-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/yunus-eliza
References: [brit.co](https://www.brit.co/game-of-thrones-daenerys-jewelry-line/) & [mey.london](https://www.mey.london/product-category/game-of-thrones/)

'Game of Thrones' superfans now have the opportunity to wear the same jewelry that Daenerys Targaryen wears on the show with Yunus & Eliza's new collection.

The [jewelry brand collaborated](https://www.trendhunter.com/trends/monique-lhuilliers) with the show's costume designer, Michele Clapton, to create a collection of jewelry made for the Mother of Dragons -- Daenerys Targaryen. Fans will recognize many of the pieces from past episodes of the show. For example, Daenerys wore Yunus & Eliza's 'Mother of Dragons Chain' in an iconic homecoming scene on the season seven premiere, while the 'Daenerys Dragon Storm Handwrap' was seen in the season six finale.

The [fantasy world of Game of Thrones](https://www.trendhunter.com/trends/merrell-house-of-dragon) has many fans captivated. The ability to replicate the looks worn by one of the show's greatest heroines makes this collection of jewelry designed by Yunus & Eliza and Michele Clapton highly desirable.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 94% | Activity: 91% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What's Driving This Trend

- **Replica Jewelry Collections:** The collaboration between Yunus & Eliza and Michele Clapton to create jewelry replicas from popular TV shows opens up opportunities for fans to wear their favorite character's jewelry.
- **Celebrity-inspired Jewelry:** The popularity of TV shows like Game of Thrones creates a demand for jewelry collections inspired by the characters worn by celebrities, providing an opportunity for jewelry brands to tap into this market.
- **Fan Engagement Through Fashion:** Collaborations between jewelry designers and TV shows enhance fan engagement by allowing them to personally connect with the show through wearable fashion items.

### Who This Affects Most

- **Fashion Accessories:** The replica jewelry trend offers opportunities for fashion accessory companies to create affordable versions of popular TV show character's jewelry for wider consumer appeal.
- **Entertainment Merchandise:** The demand for celebrity-inspired jewelry from popular TV shows presents an opportunity for the entertainment merchandise industry to expand its product offerings and reach a broader audience.
- **Costume Design:** Collaborations between jewelry designers and costume designers bring attention to the importance of accessories in storytelling and create opportunities for innovation in costume design for TV and film.

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