# Insect-Covered Head Ads The Yunnan Baiyao Yang Yuanqing Campaign Focuses on Itchy Scalps By Meghan Young | Published 2012-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yunnan-baiyao-yang-yuanqing References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/10/yangyuanqing-ladybug-bees-ants/) It might be disgusting to think about it this way, but [itchy scalps](https://www.trendhunter.com/trends/scalp-treatment-kit) can often be likened to [insects crawling](https://www.trendhunter.com/trends/chiikawa-insect-repellent) all over one's head, which the Yunnan Baiyao Yang Yuanqing ad campaign visualizes perfectly. From lady bugs to ants, the print ads show just how unpleasant and even tormenting the experience can be. Thankfully one Chinese company has a shampoo that [alleviates this discomfort](https://www.trendhunter.com/trends/dont-scratch-that) in a soothing way. Conceived and executed by BC&T, an ad agency based in Hangzhou, China, the Yunnan Baiyao Yang Yuanqing ad campaign was art directed by Mei Linwang with creative direction by Kai Qian and Hongbo Lee. Although disturbing, the images convey that the company understands this type of pain. This strikes up a sense of trust, which will encourage people to try the product. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Related on Trend Hunter - [Scalp-Focused Product Launches](https://www.trendhunter.com/trends/shrd-haircare.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Y2K Weather-Report-Style Skincare Campaigns](https://www.trendhunter.com/trends/drycuticle-season.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Dandruff-Targeting Scalp Duos](https://www.trendhunter.com/trends/flakefree-duo.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md)