# Department Store Fitness Studios The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges By Katherine Pendrill | Published 2016-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yung-club References: [sheerluxe](http://sheerluxe.com/2016/04/21/yung-club-selfridges-summer’s-coolest-fitness-pop) & [yung.club](http://www.yung.club/) To promote [Selfridges](https://www.trendhunter.com/trends/superself)' new wellness section, the iconic department store created a [pop-up fitness studio](https://www.trendhunter.com/trends/nordic-strong) called the YUNG CLUB. Instead of simply using traditional displays to promote the idea of a healthy lifestyle, the pop-up allowed consumers to actually participate in different exercises. The YUNG CLUB was created as part of Selfridges' new wellness destination called 'The Body Studio.' The pop-up gym was an immersive, multi-sensory environment that transformed simple exercises into a form of entertainment for shoppers. Using planetary projections, futuristic lights and lively DJ sets, the fitness studio hosted [hybrid yoga classes](https://www.trendhunter.com/trends/ambitious-group-fitness). The idea behind the pop-up studio was to combine fashion, fitness and wellbeing in a way that fits the lifestyle of modern-day consumers. By giving consumers a chance to engage in healthy activities, Selfridges' temporary gym created a more memorable shopping experience for consumers. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 4% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Fitness Studios:** Creating immersive, multi-sensory environments for temporary fitness studios that combine entertainment and exercise. - **Fashion-fitness-wellbeing:** Combining fashion, fitness, and wellbeing to create a unique, memorable experience for consumers. - **Hybrid Yoga Classes:** Incorporating projections, futuristic lights, and lively music to transform simple exercises into an entertaining multimedia experience. ### Sectors Adopting This - **Department Stores:** Department stores can attract consumers and become more relevant by creating temporary fitness studios that combine shopping with fitness experiences. - **Fashion Retail:** Fashion retailers can differentiate their brand by incorporating wellness experiences into their physical stores. - **Fitness:** Fitness companies can create multimedia experiences that make exercise more entertaining and appealing to modern-day consumers. ## Related on Trend Hunter - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [Well-Being Retail Projects](https://www.trendhunter.com/trends/superself.md) - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [In-Store Mixed-Reality Gyms](https://www.trendhunter.com/trends/worlds-smallest-gym.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Innovative Wellbeing-Focused Bars](https://www.trendhunter.com/trends/selfridges-1.md) - [European Fitness Pop-Ups](https://www.trendhunter.com/trends/nordic-strong.md) - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md)