# Low-Sugar Plant-Powered Candies Yumy Candy is for People Passionate About Health & Animal Welfare By Laura McQuarrie | Published 2022-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yumy-candy References: [newswire](https://www.newswire.ca/news-releases/the-yumy-candy-company-launches-at-loblaws-locations-nationwide-including-the-great-canadian-superstore-897317070.html) & [yumybear](https://yumybear.com/)  Canadian low-sugar plant-based confectionery company Yumy Candy makes better-for-you, gelatin-free and [guilt-free candies](https://www.trendhunter.com/trends/neatsweets). With just three grams of sugar per bag, Yumy Candy offers up fun flavors like Strawberry Kiwi, Peach and Sour Watermelon. These reinvented gummy bears are not just affordable but also widely available, thanks to distribution via Loblaws locations across Canada. In addition to being [free from gelatin](https://www.trendhunter.com/trends/katjes-cosmic-visions), the better-for-you candies are also made without soy, gluten, nuts, dairy, eggs, sugar alcohols, artificial sweeteners and genetically modified organisms. These candies speak to health-conscious consumers who are looking to indulge without compromising their values, whether related to personal health or animal welfare, or both. These feel-good candies satisfy a growing number of consumers who are actively seeking out [low-sugar, plant-powered options](https://www.trendhunter.com/trends/starburst-goodies) that remain full of flavor. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 60% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low-sugar Plant-based Candies:** Creating alternatives to traditional candies with more healthful ingredients like plant-based, low-sugar formulations. - **Guilt-free Confectioneries:** Introducing confectioneries that offer delectable treats that can be enjoyed without the usual guilt-inducing factors like sugar and unhealthy fats. - **Health-conscious Confectioneries:** Responding to the increasing consumer demand for healthier snack options that are also animal-friendly and fully-biodegradable. ### Industries Being Reshaped - **Confectionery:** A growing number of consumers are looking for healthier confectionery options, highlighting the need for more innovative plant-based candy offerings. - **Health Food:** The rise in demand for plant-powered, low-sugar and allergen-free candies creates opportunities for businesses to introduce more healthful and eco-friendly food options. - **Grocery/retail:** Establishing distribution and availability of innovative and healthier snack alternatives for consumers looking for low-sugar, plant-based and animal-friendly options. ## Related on Trend Hunter - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Gut-Friendly Candy Products](https://www.trendhunter.com/trends/savvy-sweets.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Low-Sugar Sour Candies](https://www.trendhunter.com/trends/sour-blobs.md) - [Low-Calorie Sour Gummy Candies](https://www.trendhunter.com/trends/sour-blobs1.md) - [Guilt-Free Gummy Candies](https://www.trendhunter.com/trends/neatsweets.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md) - [Organic Allergen-Free Candies](https://www.trendhunter.com/trends/yumearth-candies.md) - [Organic Sugar-Free Chocolates](https://www.trendhunter.com/trends/yummy-zero-sugar.md)