# Animal-Shaped Mud Cakes The Yummy Tummy Koalas Snack Comes with Stickers By Tiana Reid | Published 2010-07-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/yummy-tummy-koalas References: [thedieline](http://www.thedieline.com/blog/2010/07/yummy-tummy-koalas.html) & [landor](http://www.landor.com/index.cfm?bhcp=1) Yummy Tummy Koalas is a brand of delicious [koala-shaped mud cakes](https://www.trendhunter.com/trends/cadbury-caramel-celebration-cake) that come with [stickers and a child-friendly packaging](https://www.trendhunter.com/trends/golden-acre-foods-billy-bear), which is perhaps the ultimate in kiddie marketing. Created by the Sydney-based brand consulting firm Landor, Yummy Tummy Koalas chose the koala, a national Aussie symbol, as its official mascot. These gooey-filled cakes come in three cavity-making flavors: chocolate, caramel and white chocolate. **Implications** - Landor says that when Yummy Tummy Koalas approached them, they wanted to create something that would be absolutely "distinct from any other brand in the supermarket." They did an amazing job with the adorable packaging that is colorful with bright bubble letters and features cute cartoon koalas on the front. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Kiddie Marketing:** There is a growing trend of companies using child-friendly packaging and mascots to target young consumers. - **Distinct Branding:** Brands are increasingly seeking to create unique and differentiated packaging designs that stand out from competitors. - **Creative Product Shapes:** Companies are finding innovative ways to shape their products, such as forming mud cakes into animal shapes. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore opportunities to create fun and appealing products for children, such as mud cakes with personalized packaging and shapes. - **Consumer Goods:** Companies in the consumer goods sector can tap into the trend of distinct branding by creating eye-catching packaging designs and mascots to attract customers. - **Marketing and Advertising:** The marketing and advertising industry can offer services to help brands develop innovative and unique marketing strategies, including targeted packaging designs and mascot creation. ## Related on Trend Hunter - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Crispy Caramel Pastries](https://www.trendhunter.com/trends/caramelised-biscuit-yum-yums.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Vitamin-Packed Snack Bars](https://www.trendhunter.com/trends/yummy-bars.md) - [Branded Restaurant Plush Toys](https://www.trendhunter.com/trends/koala-on-a-walla.md) - [Animal-Shaped Chocolate Treats](https://www.trendhunter.com/trends/hames-solid-milk-chocolate-shapes.md) - [Chocolatey Coffee-Flavored Candies](https://www.trendhunter.com/trends/mms-mocha-mudcake.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Interactive Panda Cookies](https://www.trendhunter.com/trends/panda-oreos.md)