# High-Tech Grocery Hubs Yummy.com's Offline Store is a Millennial-Targeted Destination By Laura McQuarrie | Published 2016-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yummy-com References: [fierceretail](http://www.fierceretail.com/story/yummycom-expands-millennial-grocery-concept/2016-04-12) & [Yummy](http://Yummy.com) Grocery delivery service Yummy.com is making its presence know in Los Angeles with its online-to-offline commerce strategy. As of now, the retailer has opened a total of six stores in the area, hoping to win over [young Millennial shoppers](https://www.trendhunter.com/trends/auntie-annes1). Yummy.com's brick-and-mortar location is less of a store and more of a fulfillment center for orders that are placed online or by smartphone. Even so, the store carries a wide selection of freshly prepared foods and high-tech stations throughout. For instance, the deli department has tablets so that orders can be placed with greater efficiency. There are also plans to implement [self-checkout stations](https://www.trendhunter.com/trends/aisle-24-expansion) where users can scan and pay for items via smartphones. 365 by [Whole Foods Market](https://www.trendhunter.com/trends/dash-cart) is another great example within the grocery category of a store that's being overhauled with a focus on the Millennial generation. Beyond food, this pattern can also be observed in the fashion industry with Find @ Lord & Taylor and Mango's low-cost #NewPrices collection. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Online-to-offline Commerce:** Incorporating technology into brick-and-mortar stores with a heavy focus on online orders and fulfillment creates a seamless shopping experience for customers. - **Smartphone-based Checkout:** Allowing customers to scan and pay for items via smartphones eliminates the need for traditional checkout lines and reduces labor costs for businesses. - **Millennial-focused Retail:** Catering to the preferences and shopping habits of Millennials through technology integration and affordable pricing creates a competitive advantage in the retail industry. ### Industries Being Reshaped - **Grocery Delivery:** By combining traditional in-store experiences with online ordering, grocery delivery services can create high-tech hubs that appeal to younger generations. - **Fashion Retail:** Fashion retailers that incorporate technological innovations such as virtual try-on and mobile checkout can attract Millennial shoppers who value convenience and affordability. - **Food and Beverage:** Technology integration in-store can improve order accuracy and fulfillment speed, creating a premium shopping experience for Millennial customers in the food and beverage industry. ## Related on Trend Hunter - [Small-Format Grocery Stores](https://www.trendhunter.com/trends/new-smallformat-stores.md) - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [Curated Quick Commerce Retailers](https://www.trendhunter.com/trends/fastaf-technologies.md) - [Suburban Checkout-Free Retailers](https://www.trendhunter.com/trends/new-amazon-go-store.md) - [Drive-Thru Markets](https://www.trendhunter.com/trends/instant-grocery-pickup.md) - [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md) - [Unified Grocery Shopping Platforms](https://www.trendhunter.com/trends/connected-stores-1.md) - [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md) - [Hybrid Autonomous Grocery Stores](https://www.trendhunter.com/trends/nourish-bloom-market.md)